Young Canadians in a Wireless World, Phase IV: Online Privacy and Consent

Young Canadians in a Wireless World (YCWW) is Canada’s longest running and most comprehensive research study on young people’s attitudes, behaviours and opinions regarding the internet, technology and digital media. This report highlights findings related to how youth share and protect their personal information online and how they manage their identities in online spaces; how youth do or do not engage in various privacy practices like reading terms of service or using privacy settings; how youth feel about various forms of interpersonal and corporate surveillance online; and how various rules and practices in the home and between adults and youth can impact online privacy.

Finding balance in our digital lives

In this lesson, students look at the different ways in which we spend our free time and learn to find balance between active, learning and media activities. They begin by distinguishing between Active, Learning and Screen time, learn how activities can fall into more than one category; and reflect on their lives to see how well screen time is balanced by other types of activities. Finally, students consider how they might improve how their time is balanced. 

Outcome Chart - Northwest Territories - Health Education Grade 8

This outcome chart contains media-related learning outcomes from the Northwest Territories Grade 8 Health Education curriculum, with links to supporting resources on the MediaSmarts site.

Outcome Chart - Alberta - Health and Life Skills Grade 5

This outcome chart contains media-related learning outcomes from the Alberta Grade 5 Health and Life Skills curriculum, with links to supporting resources on the MediaSmarts site.

Sports Personalities in Advertising

In this lesson students explore the relationship between athletes and advertising through a number of different activities.

How Marketers Target Kids

Advertising: It’s everywhere. No, it’s not your imagination. The amount of advertising and marketing we are exposed to daily has exploded: on average, we see more than four thousand ads each day.[1] At the gas pumps, in the movie theatre, in a washroom stall, on stickers on fruit, during sporting events and plastered all over social media—advertising is pretty much impossible to avoid.

Quebec Competencies Chart - Scapegoating and Othering

Quebec Competencies Chart - Scapegoating and Othering

Talking to kids about racial stereotypes

Racial stereotypes abound on television, and children's programming is no exception. The turban-wearing bad guy, the brainy Asian, and the Black basketball whiz are just a few of the stereotypes reinforced in children's cartoons, films and TV shows. Spotting these stereotypes is often difficult for children; to them, the tomahawk-wielding Indian or the Asian karate expert is a familiar, easily-understood and often funny character. So how do you help children understand these images for what they are – oversimplified, generalizations?

Outcome Chart - British Columbia - Physical and Health Education Grade 9

This outcome chart contains media-related learning outcomes from the British Columbia Grade 9 Physical and Health Education curriculum, with links to supporting resources on the MediaSmarts site.

Outcome Chart - Atlantic Provinces - English Language Arts 12

This outcome chart contains media-related learning outcomes from the Atlantic Provinces Education Foundation, English Language Arts curriculum, Grade 12, with links to supporting resources on the MediaSmarts site.

Each Atlantic Province follows closely the Atlantic Provinces Education Foundation Framework for English Language Arts. In this Framework, media literacy is integrated throughout the English Language Arts curriculum under the general learning outcomes of Speaking and Listening, Reading and Viewing and Writing and Other Ways of Representing.