Marketing and Consumerism - Overview
Kids are a highly desirable market for advertising: they control almost 150 billion dollars of spending in the U.S. alone and have a lifetime of spending ahead of them.

Kids are a highly desirable market for advertising: they control almost 150 billion dollars of spending in the U.S. alone and have a lifetime of spending ahead of them.

Explore and create
Reason and reflect

This chart contains media-related learning outcomes from Ontario, Curriculum for History CHI4U: Canada: History, Identity and Culture, with links to supporting resources on the MediaSmarts site.

The theme of this year’s Media Literacy Week, “What’s Being Sold: Helping Kids Make Sense of Marketing Messages” is one I personally feel strongly about. After all, I’ve spent my entire career working in all aspects of marketing and communications. At the Canadian Internet Registration Authority (CIRA), I’m responsible for the department filled with people who are experts in advertising and communications, social media and public relations.

If you’re wondering how to get started making media on your phone, tablet or computer, animation is a great place to start. You can start doing it as a family activity even when kids are very young and they’ll soon be able to do almost everything themselves.

I am lucky enough to work from home and have a flexible work schedule, so my kids have always been stay-at-home kids in the summer. They have some daily chores and other special work to do over the summer, but in general they have a lot of free time on their hands.