Teaching Media: Media Techniques

In this lesson, students learn how different media use different techniques to communicate meaning.

Body Positive Ads

This lesson helps students understand the relationship between body image and marketing by exploring Aerie and Dove’s body positive advertising campaigns. Students begin by reading about the impact that body positive advertising campaigns have on companies, as well as on their consumers. Students will then look at body positive ads aimed towards men and read research about how there is a lack of representation in this field. They will then deconstruct a series of traditional ads compared to body positive ones and discuss how marketers target "ideal beauty" messages to both men and women and whether they are effective. Finally, students will evaluate whether body positive ads are effective in general or not through discussion.

First, Do No Harm: Being an Active Witness to Cyberbullying

In this lesson, students consider how difficult and complicated it can sometimes be to do the right thing. Students are asked to consider whether they agree with a number of widely-held moral principles and then are asked to consider a moral dilemma in which a number of moral principles are in conflict, reflecting on how their view of it may change based on the details of the scenario. They then explore the idea of weighing different moral principles against one another and develop their own moral dilemmas. Finally, students learn practical tools for deciding how best to intervene when they witness cyberbullying and apply those tools to moral dilemmas relating to cyberbullying.

Computer Studies

Many curricular expectations in Ontario Computer Studies courses relate to media and digital literacy. The following excerpt from Computer Studies, Grades 10 to 12 (2008) detail how media and digital literacy have been integrated into the curriculum:

Religions Education

Many curricular expectations in Newfoundland and Labrador Religious Education courses relate to media and digital literacy. The following excerpts from Ethics and Philosophy 2101 (2010) detail how media and digital literacy have been integrated into the curriculum:

Wacky Media Songs: Media Health

Level: Grade K to 3

About the author: Matthew Johnson, Director of Education, MediaSmarts

Duration: 10-15 minutes per activity

This lesson is part of USE, UNDERSTAND & ENGAGE: A Digital Media Literacy Framework for Canadian Schools.

Overview

Help Us Grow!

If someone living in the 19th century were to travel to our era they would be most amazed by the fact that our children, rather than working in the fields or in factories, spend their days in school. Today we view education as a human right, and at MediaSmarts (formerly known as Media Awareness Network) we believe that digital and media literacy should also be a right in the education of children and youth.

Outcome Chart - Ontario - Health and Physical Education Grade 4

This outcome chart contains media-related learning outcomes from the Ontario Grade 4 Health and Physical Education curriculum with links to supporting resources on the MediaSmarts site.

English Language Arts and Literature 4-6 Overview

According to the 2023 Elementary English Language Arts and Literature curriculum, “Language is a uniquely structured system that forms the basis for thinking, communicating, and learning.” The curriculum is built around the six strands of language learning: reading, writing, listening, speaking, viewing, and representing, with each strand touching on aspects of digital media literacy. The K-6 curriculum notes that English Language Arts and Literature “[helps] students develop deep understandings of others and themselves, build and strengthen interpersonal relationships, and engage in responsible citizenship,” integrating digital citizenship within citizenship education. To that end, digital media literacy education is integrated into elements of ethical citizenship, critical analysis of literature, differentiation of fact from opinion, access of information, and citation of sources.

Social Studies

The Nova Scotia social studies curriculum includes expectations that incorporate media education themes. The curriculum document Foundation for the Atlantic Canada English Language Arts Curriculum: Social Studies (1999) includes a section that demonstrates the complementary relationship between media literacy and arts education: