Online Commerce
Kids don’t just see ads in media: more and more, they buy things right on their screens. This section looks at the ways that young people shop online and how they can be manipulated into spending.
Kids don’t just see ads in media: more and more, they buy things right on their screens. This section looks at the ways that young people shop online and how they can be manipulated into spending.
“Advertising has always sold anxiety, and it certainly sells anxiety to the young. It’s always telling them they’re losers unless they’re cool.” (Mark Crispin Miller, The Merchants of Cool, 2000)
Kids are a highly desirable market for advertising: they control almost 150 billion dollars of spending in the U.S. alone and have a lifetime of spending ahead of them.
Recently, my youngest got a new phone that has data and the ability to text anyone. We’ve been texting with my eldest for some time now too. But after years of communicating this way, it finally happened: We, the parents, were invited into a family group chat.
January 24, 2023 - MediaSmarts is releasing new research today, during Data Privacy Week, which shows that youth are more aware than ever of privacy concerns online and want to take steps to protect their own privacy, but they don’t always know how.
Young Canadians in a Wireless World (YCWW) is Canada’s longest running and most comprehensive research study on young people’s attitudes, behaviours and opinions regarding the internet, technology and digital media. This report is the first of two reports focusing on relationships and technology. This report highlights how often and where youth experience, witness, and engage in online cruelty as well as the reasons or motivations for their engagement. In the report, we also summarize findings related to how young people respond to online meanness and cruelty and from whom they seek support in navigating these harmful experiences.
Ottawa, ON (Feb. 21, 2023) - New research conducted during the pandemic by MediaSmarts found 32% of young Canadians ages nine to 17 have experienced online meanness and cruelty, 49% have witnessed it, and 17% have engaged in this behaviour.
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