Research and Evaluation at MediaSmarts
At MediaSmarts, our educational resources, public awareness campaigns, and policy recommendations are grounded in our original research. In collaboration with various partners, our research team specializes in designing and facilitating both qualitative and quantitative research projects and conducting evaluations of all our programs and resources.
What We Do
MediaSmarts conducts qualitative and quantitative research projects; designs and facilitates program and resource evaluation; and mobilizes the findings and recommendations from our research - all in collaboration with various community and academic partners.
YCWW is Canada’s longest running and most comprehensive research study on young people’s attitudes and behaviours regarding the internet, surveying over 20,000 parents, teachers, and students since 2000.