Looking At Food Advertising - Lesson
This lesson introduces students to the ways in which advertising can affect their food choices.
Teaching Media: Thinking About Media
In this lesson, children begin to think about basic concepts such as how audiences interpret meaning, and the constructed world of television and film.
Marketing to Teens: Gotta Have It!
In this lesson students identify how we associate social status with brand name products, and how we believe others perceive us by what we wear. Students will also explore the notion of “brand identity” and how companies use social networks, and advertising strategies to create parasocial relationships with their consumers. To assess their learning, students then independently analyze the identity of a brand of their choice and create a mock ad that more openly communicates its implicit appeal.
Teaching Media: Media Techniques
In this lesson, students learn how different media use different techniques to communicate meaning.
Teaching Media: Critically Evaluating Media
In this lesson, students learn how media influence how we see the world and send intentional and unintentional messages.