Viral marketing alert

Ads like the one above have been appearing in public transit systems in Ottawa, Toronto and other Ontario cities over the last month, supposedly promoting a drug called “Obay” which prevents teenagers from having their own thoughts, hopes and dreams. It's a classic example of viral marketing: an ad campaign that doesn't actually name the product or service being promoted, but rather tries to get people talking about it in the hopes that when the product is finally unveiled the effect will be greater than a traditional ad campaign could have managed.

Media Literacy Week: Protecting and empowering students in the digital age

Guest blog by Patricia Kosseim, Information and Privacy Commissioner of Ontario  

Covering controversy

The hottest media story in the past week has been the instantly infamous New Yorker cover portraying Barack Obama and his wife Michelle as terrorists. Though the Obama campaign has been measured in its response, media outlets – and particularly bloggers – have been vocal in their disapproval. Some have suggested that the cover crosses the line from satire into hate speech, while others accuse TheNew Yorker of giving ‘aid and comfort to the enemy' by visually depicting the smears and misconceptions that have been aimed at the candidate.

I finally joined TikTok and my kids are lecturing me about it

When my kids saw the TikTok app icon on my phone, both of them had the same reaction: “WHAT? Why are you on TikTok?” While I thought it was because they wanted to tell me I was too old for the app, it was more that they really didn’t understand the appeal since they aren’t current users (for now).

Helping kids authenticate information online

“A lie can travel halfway around the world while the truth is still putting on its shoes.”

The Family Chat

Our youngest is about to turn 14, and that means it’s time for the last member of our family to get her own cell phone.

We decided back when our oldest was heading off to high school that age 14, Grade 9, is cell phone time for our family. We’ve been happy with that decision – it seemed like the right time in terms of maturity, and also it became clear that having a phone to use in class at high school was beneficial and even expected.

It’s me, hi, I’m the problem

I have been blogging for over 14 years, freelance writing for almost as long, and on social media for the same amount of time. It’s become my normal to take photos for sharing later (I rarely share ‘in the moment’) or check the news on a social media website before traditional news outlets online. I actively use my phone to stay connected with family and friends, for my job, and as a camera.

Understanding AI and helping youth make the most of it 

Everywhere we turn, we’re hearing about artificial intelligence (AI). We already know AI is all around us – algorithms are suggesting what to watch and tools like ChatGPT and Midjourney are being used to generate the content we’re seeing.  But how many of us actually understand what algorithms even are? And if you’re a parent, guardian or teacher, are you prepared to teach youth how to use AI responsibly? 

Constant surveillance: Youth privacy in a digital age

Despite what many adults believe privacy matters to youth. More and more, though, youth are finding that their actions online are monitored – by parents, teachers, and corporations. A high school principal creates a fake Facebook profile page and adds over 300 of her school’s students as friends; a Texas middle-school plans to introduce ID cards with microchips that its students will be required to carry at all times; an Indiana high school student is expelled after a profane tweet (sent in the middle of the night from the student’s home computer) alerts his school’s monitoring system.

Stand up to Bullying on Pink Shirt Day

On February 25, we’ll be celebrating Pink Shirt Day – a day dedicated to raising awareness around bullying, giving young people the tools they need to stand up to bullies and teaching them how to step in when they see it happening. To help you mark the day, we’ve put together a list of resources.