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Building your brand: Establishing a positive presence online

Like it or not, if you use the Internet you have an online identity. Some people call this your "brand." What's a brand? Think about a brand of soft drink, or computer, or jeans, or a band or a sports team. You probably have a certain idea about each one – what it's like, who buys it, and so on.

Digital Citizenship, Internet & Mobile, Social Networking

Whac-A-Mole: Keeping up with your kids’ apps and websites

I’ve already written about YouTube and Instagram, but today I wanted to share some information about four other popular sites and apps that are on my radar right now: Snapchat, Vine, Tumblr and ask.fm.

Internet & Mobile, Parents, Social Networking

Teens produce videos, share digital media literacy tips in Canada’s first Teen Fact-Checking Network

By Susana Mas, TFCN Manager 

The Teen Fact-Checking Network (TFCN) is an internationally renowned program that brings together teenagers to learn about digital media literacy with a focus on fact-checking skills.

Authenticating Information, Journalism & News, Social Networking

Sexting: Shifting the Focus from Victim-Blaming to Respect and Consent

Few issues capture our anxiety about young people and digital media so perfectly as sexting. As with technologies at least as far back as the telegraph, much of this anxiety has focused specifically on girls and women.

Cell Phones and Texting, Cyberbullying, Digital Citizenship, Gender Representation, Internet & Mobile, Sexting, Sexual Exploitation, Social Networking

How Do Canadian Teens Make Decisions When Sharing Photos?

Building on MediaSmarts’ findings on youth and privacy from our Young Canadians in a Wired World research, our new qualitative study, To Share or Not to Share: How Teens Make Privacy Decisions about Photos on Social Media examines the reasoning that teens apply when sharing photos online.

Cell Phones and Texting, Privacy, Social Networking, Young Canadians In A Wired World

Sexting and youth: Confronting a modern dilemma

It’s hard to think of a recent digital technology issue that’s captured the public imagination more than sexting. This may be because it combines elements of the classic moral panic with more modern “technopanic,” provoking worries not just about the morality of our children – and, in particular, young girls – but also about the possible effects of technology on how we grow, think and behave. As with most panics, of course, the issue is substantially more complicated and less sensational than we perceive it to be, and while it’s unlikely that our worries about sexting will ever seem in retrospect to be as absurd as our grandparents’ fears about crime comics, MediaSmarts’ new data shows that many of our beliefs and assumptions on the subject need closer examination.

Cell Phones and Texting, Digital Citizenship, Internet & Mobile, Sexting, Sexual Exploitation, Social Networking

How rules of action shape social media use

Where all media communicate through rules of notice, interactive media are fundamentally defined by their structural possibilities – what might be called "rules of action " – which significantly influence how users communicate and behave.

Social Networking

Online Privacy, Online Publicity: Youth do more to protect their reputation than their information

Do young people care about privacy? Participants in MediaSmarts’ 2012 focus groups told us that they valued their privacy highly, despite being enthusiastic participants in platforms and activities that adults see as being about nothing but sharing and broadcasting. Looking at the findings from our Young Canadians in a Wired World survey of more than five thousand students from every province and territory in Canada, we can begin to understand that contradiction: young people may not care that much about what we think of as privacy, but they care very much about control – control over who can see what they post, over who can track them digitally and, most especially, over how other people see them.

Cell Phones and Texting, Cyber Security, Digital Citizenship, Internet & Mobile, Privacy, Social Networking

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MediaSmarts is a non-partisan registered charity that receives funding from government and corporate partners to support the development of original research and educational content. Our funders and corporate partners do not influence our work, and any resources that offer guidance on specific digital tools and platforms do not constitute an endorsement.

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