That's Not Me: Diversity and Media
The That’s Not Me tutorial focuses on the role that mainstream media play in shaping our perceptions about diversity. The tutorial explores what we see – and what we don’t see – on TV and in newspapers, video games, movies, the internet and other media. The tutorial looks at common trends in media portrayals of diversity and examines the reasons behind these trends; explores some of the factors behind media bias when covering diversity issues; and talks about the importance of media education to talking about diversity issues and empowering young people to take action.
Making Your Voice Heard: A Media Toolkit for Youth
Making Your Voice Heard: A Media Toolkit for Youth is designed to help young people understand how the news industry works, why youth stereotyping happens and how they can access media to get positive youth voices and stories heard.
Avatars and body image
In this lesson students are introduced to the concept of "avatars" and share their experiences creating and playing avatars in video games and virtual worlds. They then create avatars using a program that is intentionally limited in terms of available body types and gender markers, first creating an avatar of their own gender and then of the opposite gender, and then discuss the program and relate it to representations of gender and body image in games and virtual worlds and in other media. Students then create avatars using a much more flexible version of the program and compare that experience to the more limited version. Finally, students use the more versatile program to create avatars that represent how they see themselves and how they would like others to see them online and reflect on the choices that went into creating them.
Racial and Cultural Diversity in The Newsroom
In the same way that Canadian news reporting does not reflect Canada’s multiculturalism, racial diversity ‘behind the scenes’ of news media is similarly disproportionate. Almost a quarter of the Canadian population identifies as a member of what Statistics Canada refers to as a “visible minority,” and while a 2021 study found a similar rate of representation in newsrooms, eight in ten Canadian newsrooms have no racialized journalists in leadership roles.
Masculinity and Sports Media
Sports media also contributes to the construction of masculinity in contemporary society.
Masculinity and Advertising
Advertising is a major source of stereotyped representations of masculinity.
Media Coverage of Women and Women's Issues
Women professionals and athletes continue to be under-represented in news coverage, and are often stereotypically portrayed when they are included.
The Economics of Gender Stereotyping
"We are experiencing a sea change with women and movies, a shift in numbers but also in consciousness. Female-driven movies, from women filmmakers and not, open weekly and are greeted as a matter of course rather than as aberrations; some dominate the box office, and a handful are enlivening the awards season. Despite continuing biases and barriers, women are now directing movies with a variety of budgets, topics and casts."