March 8 is designated around the world as International Women’s Day, a day for recognizing women’s achievements, as well as the inequities that women face. This year, the United Nations’ theme is Planet 50-50 by 2030: Step It Up for Gender Equality, focusing on the UN’s 2030 Agenda. The theme for Status of Women Canada – #YouAreEmpowerment – is also about working towards gender equality.
They have ads of how you should dress and what you should look like and this and that, and then they say, 'but respect people for what they choose to be like.' Okay, so which do we do first?"
Kelsey, 16, quoted in Girl Talk
Sports media also contributes to the construction of masculinity in contemporary society.
From the tablet to the TV screen, media are a huge influence on how we see ourselves and our world. Nowhere, perhaps, is that more true than when it comes to gender: media provide many of our ideas of what “male” and “female” are, and many of our models of how to behave, what to avoid doing, and whom to emulate in order to play the role we’ve been assigned.
Though they are by no means the only factor, media representations of weight and body shape are a major element in body image concerns. Media of all kinds frequently promote weight stigma, most often representing weight as an individual responsibility.[1] Time spent on social media and watching television[2] and exposure to manipulated photos on social media[3] have all been linked to negative body image or increased concern with appearance.
There’s significant evidence that media education can counter unrealistic media representations of men’s and women’s bodies. For example, a 2015 study found that girls as young as Grade 5 who had received media literacy education in school had higher self-esteem and body satisfaction.
Popular culture, news media, and the way we consume violence on social media all play significant roles in shaping and reinforcing narratives of violence against women and diverse communities.
Traditional media like film, print and music still have a significant impact on young people’s body image. Research has found that even news coverage can promote weight bias by how it portrays people in larger bodies, both in photographs and in how it frames weight and health.
Various media analysts and researchers argue that media portrayals of male characters fall within a range of stereotypes.
The pressure put on teens through ads, television, film and new media to be sexually attractive—and sexually active—is profound. Not only that, but media representations of relationships often teach unhealthy lessons.