Packaging Tricks - Lesson
This lesson introduces students to the ways in which packaging is designed to attract kids.
Image Gap - Lesson
This lesson helps students understand how self-image can influence lifestyle choices.
Mirror Image - Lesson
In this lesson, students analyze their own body image and consider what they wish they could change.
Truth or Money - Lesson
In this lesson, students explore how advertising leverage can lead to censorship of information about public health issues.
Gender and Tobacco - Lesson
In this lesson, students explore gender-related influences on smoking.
Selling Tobacco - Lesson
In this lesson, students explore how tobacco advertising has evolved over the past sixty years.
Looking At Food Advertising - Lesson
This lesson introduces students to the ways in which advertising can affect their food choices.
Thinking Like a Tobacco Company: Grades 7-9 - Lesson
In this lesson, students learn how the tobacco industry targets the needs, wishes and desires of young people in order to sell cigarettes.
Looks Good Enough to Eat
This lesson looks at food photography and the different techniques used by food stylists to make foods look appealing in advertisements.
Adversmarts: Introduction to Food Advertising Online
In this lesson, students are introduced to the idea of online advertising and look at the ways that marketers create immersive and appealing online environments that draw and hold children’s attention. After studying common advertising techniques, students play an educational online game that lets them put their learning into action by “creating” a site advertising a fictitious cereal, Co-Co Crunch.