Packaging Tricks - Lesson
This lesson introduces students to the ways in which packaging is designed to attract kids.
Looking At Food Advertising - Lesson
This lesson introduces students to the ways in which advertising can affect their food choices.
Stay on the Path Lesson Four: Scavenger Hunt
In this lesson, students apply their searching and critical thinking skills to learn how to find legitimate online sources for downloading and streaming movies, music and videos.
AI is a hot topic
Students and educators are already having to deal with artificial intelligence (AI) and its implications on schoolwork, assignments and lessons. When writing an essay, or when completing a school project, generative AI tools like ChatGPT can maybe speed up the results, save time and craft the correct response. Is that a good thing or are we causing more issues for our futures?
Understanding AI and helping youth make the most of it
Everywhere we turn, we’re hearing about artificial intelligence (AI). We already know AI is all around us – algorithms are suggesting what to watch and tools like ChatGPT and Midjourney are being used to generate the content we’re seeing. But how many of us actually understand what algorithms even are? And if you’re a parent, guardian or teacher, are you prepared to teach youth how to use AI responsibly?
Looks Good Enough to Eat
This lesson looks at food photography and the different techniques used by food stylists to make foods look appealing in advertisements.
Adversmarts: Introduction to Food Advertising Online
In this lesson, students are introduced to the idea of online advertising and look at the ways that marketers create immersive and appealing online environments that draw and hold children’s attention. After studying common advertising techniques, students play an educational online game that lets them put their learning into action by “creating” a site advertising a fictitious cereal, Co-Co Crunch.
Up, Up and Away? (TM)
In this lesson students encounter the key concepts of intellectual property, learning the difference between copyright and trademark and coming to understand how these affect how media products are created and sold.
Junk Food Jungle
This lesson familiarizes children with how and why “junk food” is advertised to kids. The lesson starts with an introduction to advertising and a discussion of the gimmicks involved in food advertising to kids. Students discuss the various foods they see advertised in their daily lives versus the ones they don’t see, drawing important points from this data. With this information in mind, students complete an advertising log and also choose an advertisement and analyzing its subject matter in relation to what they have just learned.
Adversmarts: Understanding Food Advertising Online
In this lesson, students are introduced to the idea of online advertising and look at the ways that marketers create immersive and appealing online environments that draw and hold children’s attention. After studying common advertising techniques, students play an educational game online that lets them put their learning into action by “creating” a site advertising a fictitious cereal, Co-Co Crunch. Students then look at examples of real commercial environments and watch for “weasel words” used by advertisers.