Packaging Tricks - Lesson

This lesson introduces students to the ways in which packaging is designed to attract kids.

Looking At Food Advertising - Lesson

This lesson introduces students to the ways in which advertising can affect their food choices.

Stand up to Bullying on Pink Shirt Day

On February 25, we’ll be celebrating Pink Shirt Day – a day dedicated to raising awareness around bullying, giving young people the tools they need to stand up to bullies and teaching them how to step in when they see it happening. To help you mark the day, we’ve put together a list of resources.

Creating a better Internet together on Safer Internet Day 2014

February 11 is Safer Internet Day, an annual international event organized by InSafe to help promote safer and more responsible use of online technologies, especially by young people. 

Diversity and Inclusion Online, Media Literacy Week 2017

Cyberbullying tweets from the President of the United States. Sexism in Silicon Valley. Fake news from social media feeds fuelling online hate.

It’s been a rough year so far on the digital media landscape.

Changing the World, Online and Off

The classic 1985 science fiction novel Ender's Game is one of several books of that period that foresaw both the advent of the Internet and its eventual importance in society. While certain aspects of its portrayal seem dated – in particular, it more resembles the text-based bulletin board systems of the time than today's graphic Web – one element stands out as being particularly prescient: the use of the Internet to allow youth to participate fully in society. While today's young people aren't using the Internet to take over the world, as the characters in the novel do, they are increasingly using it to change the world, and more and more teachers are using the Internet to bring civic engagement into the classroom.

Managing Media: Back to School Tips for Parents (2012)

The beginning of another school year is approaching quickly, and as it does many parents are beginning to wonder how they can help their kids ease out of summertime media habits. In addition to having to establish new rules for media use, parents may also face a barrage of requests and questions from their kids regarding digital technology, such as: Am I old enough to have a cell phone? Can I bring it to school? How about my iPod? What about Facebook -- all my friends are on it, I need it to talk to them about my homework!

Looks Good Enough to Eat

This lesson looks at food photography and the different techniques used by food stylists to make foods look appealing in advertisements.

Adversmarts: Introduction to Food Advertising Online

In this lesson, students are introduced to the idea of online advertising and look at the ways that marketers create immersive and appealing online environments that draw and hold children’s attention. After studying common advertising techniques, students play an educational online game that lets them put their learning into action by “creating” a site advertising a fictitious cereal, Co-Co Crunch.

In time for Safer Internet Day, new resources to fight cyber bullying

Today is Safer Internet Day, an annual international event sponsored by Insafe to promote a safer Internet for children. Recent research on Internet life has shown that the greatest threat to kids online comes from kids themselves, both in the form of risky behaviour and online harassment, or cyber bullying. Cyber bullying can take forms such as harassing e-mails or text messages, social exclusion and spreading private photos and videos, among others, and presents a particular challenge for parents and teachers because it often happens outside the home or classroom. Because the Internet has become an essential part of kids' social lives, cyber bullying can also have more devastating effects as youth feel they have no escape.