Relationships and Sexuality in the Media

In this lesson, students learn to question media representations of gender, relationships and sexuality. After a brief “myth busting” quiz about relationships in the media and a reminder of the constructed nature of media products, the teacher leads the class in an analysis of the messages about gender, sex and relationships communicated by beer and alcohol ads. Students analyze the messages communicated by their favourite media types and then contrast it with their own experience.

Alcohol Marketing, Digital Health, Gender Representation, Marketing & Consumerism, Movies, Pornography, Sexting, Television

Mirror Image: Reflections on Gender and Media

From the tablet to the TV screen, media are a huge influence on how we see ourselves and our world. Nowhere, perhaps, is that more true than when it comes to gender: media provide many of our ideas of what “male” and “female” are, and many of our models of how to behave, what to avoid doing, and whom to emulate in order to play the role we’ve been assigned. 

Alcohol Marketing, Gender Representation, 2SLGBTQ+ Representation, Stereotyping, Television

Kids, Alcohol and Advertising - Lesson 4: Interpreting Media Messages

In this lesson, students investigate the importance of branding and messaging, especially as they relate to parity products such as beer and alcohol.

Alcohol Marketing, Marketing & Consumerism

Gender Messages in Alcohol Advertising

In this lesson, students think critically about culturally inherited gender stereotypes, and explore how stereotypes about men and women are promoted and reinforced through the images and messages in alcohol ads. In the first half of the lesson, students discuss the nature of gender stereotypes, common male and female stereotypes, and where these stereotypes come from. Students also explore why adolescents are a particularly vulnerable group when it comes to stereotypes about gender and gender relationships. In the second half, students view and discuss alcohol ads that integrate gender stereotypes into messaging about drinking.

Alcohol Marketing, Gender Representation, Marketing & Consumerism, Stereotyping

Kids, Alcohol and Advertising: Messages About Drinking

In this lesson, students look at the different groups in our society that deliver messages to the public about drinking and consider the influence of each of these groups on the attitudes and perceptions of young people.

Alcohol Marketing, Marketing & Consumerism

Kids, Alcohol and Advertising - Lesson 3: Understanding Brands

Understanding Brands is the third in this series and is intended as a stepping stone to Lesson 4, Interpreting Media Messages. In this lesson, students learn about the importance of branding for developing customer loyalty and recognition of products.

Alcohol Marketing, Marketing & Consumerism

Alcohol on the Web - Lesson

In this lesson, students explore issues surrounding the marketing of alcoholic beverages on the Internet.

Alcohol Marketing, Digital Health, Internet & Mobile, Marketing & Consumerism, Online Marketing

Upcoming events

The Association to Reduce Alcohol Promotion in Ontario is accepting submissions for the ARAPO Recognition Award until Friday, February 29th. (Yes, it's a leap year.) In the words of their Guiding Statement, the award is for “recognition of individuals (e.g. journalist, teacher, student etc.) or organizations (e.g. schools, businesses) that have made, and continue to make, outstanding efforts to reduce the effect of alcohol promotion in Ontario.” Nominations must be made jointly in writing by two or more members of the community, following a format you can find here.

Alcohol Marketing, Events