Alcohol on the Web - Lesson
In this lesson, students explore issues surrounding the marketing of alcoholic beverages on the Internet.
Kids, Alcohol and Advertising - Lesson 3: Understanding Brands
Understanding Brands is the third in this series and is intended as a stepping stone to Lesson 4, Interpreting Media Messages. In this lesson, students learn about the importance of branding for developing customer loyalty and recognition of products.
Kids, Alcohol and Advertising - Lesson 2: Young Drinkers
In this lesson, students learn why the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.
Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns - Lesson
In this lesson, students explore a variety of anti-drinking and alcohol awareness campaigns in order to determine their effectiveness. Students will deconstruct the different approaches that have been used by various organizations to reach teens and young adults and will debate those techniques that are most likely to resonate with youth. In a summative activity, groups of students create and implement an alcohol awareness campaign for students.
Kids, Alcohol and Advertising - Lesson 4: Interpreting Media Messages
In this lesson, students investigate the importance of branding and messaging, especially as they relate to parity products such as beer and alcohol.
New series of media literacy videos for educators
MediaSmarts and Concerned Children’s Advertisers (CCA) have launched a 6-part series of “media minutes,” short videos that deal with key components of media literacy.
Screen-Free Week
Screen-Free Week is an annual event that traditionally takes place in May. Each year people from around the world make a conscious decision to turn off screens of all kinds for the week.
Resources for families and educators staying home during COVID-19
We’ve put together some of our best resources to help you and your family manage during these uncertain times.
Top MNet sites 2008
With a half million visitors in the average month, MNet's Web site is the public face of our organization. As in past years, we've seen some parts of the site increase in traffic while others remain consistently popular.
Review: New Media Education Resources
This collection of articles on media education around the world will fulfill an important need: informing us of the struggle to critically understand the global implications of media education.