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Alcohol on the Web - Lesson

In this lesson, students explore issues surrounding the marketing of alcoholic beverages on the Internet.

Alcohol Marketing, Digital Health, Internet & Mobile, Marketing & Consumerism, Online Marketing

Getting the Toothpaste Back into the Tube: A Lesson on Online Information

In this lesson, students watch a short video that compares getting rid of personal information online to getting toothpaste back into a tube. After a short discussion of how visual analogies like this work, students discuss the meaning of the video (that information online is permanent.) They then read a series of short scenarios that help them identify four further principles of information online: that it can be copied, that it can be seen by unintended audiences, that it can be seen by larger audiences than intended, and that it becomes searchable. Finally, students create a simple animation that illustrates one of these principles.

Internet & Mobile, Privacy

Shaking the Movers: Youth Rights and Media - Lesson

Students will discuss the concept of human rights and then learn how these ideas led to the drafting of the United Nations Convention on the Rights of the Child.

Digital Citizenship, Human Rights, Privacy

Kids, Alcohol and Advertising - Lesson 3: Understanding Brands

Understanding Brands is the third in this series and is intended as a stepping stone to Lesson 4, Interpreting Media Messages. In this lesson, students learn about the importance of branding for developing customer loyalty and recognition of products.

Alcohol Marketing, Marketing & Consumerism

Kids, Alcohol and Advertising - Lesson 2: Young Drinkers

In this lesson, students learn why the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.

Alcohol Marketing, Marketing & Consumerism

Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns - Lesson

In this lesson, students explore a variety of anti-drinking and alcohol awareness campaigns in order to determine their effectiveness. Students will deconstruct the different approaches that have been used by various organizations to reach teens and young adults and will debate those techniques that are most likely to resonate with youth. In a summative activity, groups of students create and implement an alcohol awareness campaign for students.

Alcohol Marketing, Marketing & Consumerism, Television

Kids, Alcohol and Advertising - Lesson 4: Interpreting Media Messages

In this lesson, students investigate the importance of branding and messaging, especially as they relate to parity products such as beer and alcohol.

Alcohol Marketing, Marketing & Consumerism

What Students Need to Know about Freedom of Information and Protection of Privacy (Grade 5) - Lesson

The Information and Privacy Commissioner of Ontario has created three guides for teachers that help increase the understanding of open government and personal privacy. What Students Need to Know About Freedom of Information and Protection of Privacy has been created to provide an opportunity for teachers and their students to discuss why access to government-held information and personal privacy are important public values and how these values are reflected in our relationships with governments.

Internet & Mobile, Privacy

Data Defenders: Understanding data collection online

In this lesson, students explore the concepts relating to data collection that are introduced in the educational game Data Defenders. The lesson will underscore for students the idea that their data is valuable and worthy of careful management by analyzing the platforms, applications and websites they use through the lens of the five privacy tools (which address the five principal ways data is collected online) introduced in Data Defenders. Finally, students consider how to apply these tools to their own online activities.

Digital Citizenship, Online Marketing, Privacy

The Invisible Machine: Big Data and You

In this lesson, students examine a fictional social network profile to learn how online platforms collect data about their users. They then read an article that explains how platforms use this data and explores some of the issues this raises. Finally, they create a mind map of their own online data profile and reflect on how the data they post may be collected and used by others.

Internet & Mobile, Online Marketing, Privacy, Social Networking

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