Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns - Lesson
In this lesson, students explore a variety of anti-drinking and alcohol awareness campaigns in order to determine their effectiveness. Students will deconstruct the different approaches that have been used by various organizations to reach teens and young adults and will debate those techniques that are most likely to resonate with youth. In a summative activity, groups of students create and implement an alcohol awareness campaign for students.
Kids, Alcohol and Advertising - Lesson 2: Young Drinkers
In this lesson, students learn why the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.
Gambling - Overview
Young Canadians today are growing up in a culture where gambling is legal, easily accessible – especially online – and generally presented as harmless entertainment.
Talking to Youth about Online Gambling
Research shows that only a third of parents have discussed gambling with their children, perhaps because parents are generally unaware of their kids’ participation in these sorts of activities. It’s important to talk about it, though: research has found that family members' views about gambling are a major influence on how likely youth are to gamble.
New classroom resources on media and global development
Much of what we believe about the world comes from the media products we see and hear. This is especially true of places and things we might not have actually experienced, such as developing nations and global development efforts. Beyond Media Messages: Media Portrayal of Global Development looks at how the media influences our views of developing nations and global development efforts, how we can learn to read or view media portrayals critically and how we can become media authors to promote democratic citizenship.
Upcoming events
The Association to Reduce Alcohol Promotion in Ontario is accepting submissions for the ARAPO Recognition Award until Friday, February 29th. (Yes, it's a leap year.) In the words of their Guiding Statement, the award is for “recognition of individuals (e.g. journalist, teacher, student etc.) or organizations (e.g. schools, businesses) that have made, and continue to make, outstanding efforts to reduce the effect of alcohol promotion in Ontario.” Nominations must be made jointly in writing by two or more members of the community, following a format you can find here.
Kids, Alcohol and Advertising: Messages About Drinking
In this lesson, students look at the different groups in our society that deliver messages to the public about drinking and consider the influence of each of these groups on the attitudes and perceptions of young people.
Making Media for Democratic Citizenship - Lesson
In this five- or six-day unit, students create a video podcast to present balanced, unbiased perspectives on global development issues.