Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns - Lesson
In this lesson, students explore a variety of anti-drinking and alcohol awareness campaigns in order to determine their effectiveness. Students will deconstruct the different approaches that have been used by various organizations to reach teens and young adults and will debate those techniques that are most likely to resonate with youth. In a summative activity, groups of students create and implement an alcohol awareness campaign for students.
Kids, Alcohol and Advertising - Lesson 2: Young Drinkers
In this lesson, students learn why the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.
Making Your Voice Heard: A Media Toolkit for Youth
Making Your Voice Heard: A Media Toolkit for Youth is designed to help young people understand how the news industry works, why youth stereotyping happens and how they can access media to get positive youth voices and stories heard.
Avatars and body image
In this lesson students are introduced to the concept of "avatars" and share their experiences creating and playing avatars in video games and virtual worlds. They then create avatars using a program that is intentionally limited in terms of available body types and gender markers, first creating an avatar of their own gender and then of the opposite gender, and then discuss the program and relate it to representations of gender and body image in games and virtual worlds and in other media. Students then create avatars using a much more flexible version of the program and compare that experience to the more limited version. Finally, students use the more versatile program to create avatars that represent how they see themselves and how they would like others to see them online and reflect on the choices that went into creating them.
Racial and Cultural Diversity in The Newsroom
In the same way that Canadian news reporting does not reflect Canada’s multiculturalism, racial diversity ‘behind the scenes’ of news media is similarly disproportionate. Almost a quarter of the Canadian population identifies as a member of what Statistics Canada refers to as a “visible minority,” and while a 2021 study found a similar rate of representation in newsrooms, eight in ten Canadian newsrooms have no racialized journalists in leadership roles.
Masculinity and Sports Media
Sports media also contributes to the construction of masculinity in contemporary society.
Masculinity and Advertising
Advertising is a major source of stereotyped representations of masculinity.
Media Coverage of Women and Women's Issues
Women professionals and athletes continue to be under-represented in news coverage, and are often stereotypically portrayed when they are included.