This lesson was produced with the support of the Royal Canadian Mounted Police (RCMP).
Objectives:
In this lesson, students explore issues surrounding the marketing of alcoholic beverages on the Internet.
Understanding Brands is the third in this series and is intended as a stepping stone to Lesson 4, Interpreting Media Messages. In this lesson, students learn about the importance of branding for developing customer loyalty and recognition of products.
In this lesson, students learn why the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.
In this lesson, students explore a variety of anti-drinking and alcohol awareness campaigns in order to determine their effectiveness. Students will deconstruct the different approaches that have been used by various organizations to reach teens and young adults and will debate those techniques that are most likely to resonate with youth. In a summative activity, groups of students create and implement an alcohol awareness campaign for students.
In this lesson, students investigate the importance of branding and messaging, especially as they relate to parity products such as beer and alcohol.
Developed in partnership with CIRA, this interactive quiz is designed to increase students’ knowledge of the cyber security risks they face every day.
As well as invaluable tools for keeping in touch with our friends, families and our work, mobile devices have become an increasingly big part of how we access the Internet. Unfortunately, while many smartphones are nearly as powerful as computers, we often don’t use the same caution with them as we do with our computers—and they often don’t have the privacy and security safeguards that come built into computers. As well, the fact that we’re never far from our mobile devices can bring a host of opportunities for us to be distracted and to make poor choices.
This printable activity sheet introduces basic media literacy skills and concepts and is suitable for use in homes, schools and libraries. It can be completed independently, but children will learn more if you discuss the activity with them. Younger children may need help reading the instructions and completing the activity.
In this lesson students discuss their online experiences and learn how to minimize the potential risks that may be associated with them.