Kids, Alcohol and Advertising - Lesson 4: Interpreting Media Messages
In this lesson, students investigate the importance of branding and messaging, especially as they relate to parity products such as beer and alcohol.
In this lesson, students investigate the importance of branding and messaging, especially as they relate to parity products such as beer and alcohol.
In this lesson, students explore issues surrounding the marketing of alcoholic beverages on the Internet.
In this lesson, students think critically about culturally inherited gender stereotypes, and explore how stereotypes about men nd women are promoted and reinforced through the images and messages in alcohol ads.
Understanding Brands is the third in this series and is intended as a stepping stone to Lesson 4, Interpreting Media Messages. In this lesson, students learn about the importance of branding for developing customer loyalty and recognition of products.
My daughter – age 14 – is all about Instagram. It’s her primary source of entertainment: if she’s on her phone, she’s likely looking at memes or laughing at silly posts made by her friends. It’s also the main way she communicates with them, as they use its messaging service much more than things like texting or video chat.
My middle daughter hates looking over my shoulder when I’m on my Instagram account and seeing that I have many, many unwatched “stories.”
Stories in Instagram are usually short video clips that are temporary – they exist for 24 hours and then they are gone. You can save favourite stories as ‘highlights’ that live on your profile, but for the most part they’re intended to disappear.
In this lesson, students read an interactive online comic that teaches them key concepts and skills relating to three cybersecurity topics: malware, passwords and privacy from geotracking devices. Following this, students research their own cybersecurity topics and learn how non-fiction comics are made in order to create their own Secure Comic.