Thinking Like a Tobacco Company: Grades 7-9 - Lesson
In this lesson, students learn how the tobacco industry targets the needs, wishes and desires of young people in order to sell cigarettes.
In this lesson, students learn how the tobacco industry targets the needs, wishes and desires of young people in order to sell cigarettes.
In this lesson, students explore gender-related influences on smoking.
Understanding Brands is the third in this series and is intended as a stepping stone to Lesson 4, Interpreting Media Messages. In this lesson, students learn about the importance of branding for developing customer loyalty and recognition of products.
This activity helps teenagers develop an awareness of marketing tactics aimed at teens through the creation of their own mock advertising campaigns.
Time Management
“Digital technology can have both positive and negative effects on child well-being, depending on the activity and how much time is spent.”[1]
“Screen time” is important…but not as important as what kids do with their screens:
I work from home, and I think that means my kids get more sick days than the average student. It’s pretty easy for them to convince me that they need a day of rest if they have a bit of a cough or a slight fever. I admit I’m probably too easily swayed and I do tend to cave in when they look up at me with big sad eyes from where they have swooned onto the couch.
I am lucky enough to work from home and have a flexible work schedule, so my kids have always been stay-at-home kids in the summer. They have some daily chores and other special work to do over the summer, but in general they have a lot of free time on their hands.