Alcohol on the Web - Lesson
In this lesson, students explore issues surrounding the marketing of alcoholic beverages on the Internet.
In this lesson, students explore issues surrounding the marketing of alcoholic beverages on the Internet.
In this lesson, students think critically about culturally inherited gender stereotypes, and explore how stereotypes about men nd women are promoted and reinforced through the images and messages in alcohol ads.
Understanding Brands is the third in this series and is intended as a stepping stone to Lesson 4, Interpreting Media Messages. In this lesson, students learn about the importance of branding for developing customer loyalty and recognition of products.
In its early days, the internet was often spoken of as a free marketplace of ideas, where everyone’s views and thoughts could be shared and compete on an equal footing. Today it’s an essential tool for accessing information and services, but its value as a vehicle of civic engagement and debate has in many ways declined.
My daughter – age 14 – is all about Instagram. It’s her primary source of entertainment: if she’s on her phone, she’s likely looking at memes or laughing at silly posts made by her friends. It’s also the main way she communicates with them, as they use its messaging service much more than things like texting or video chat.
MediaSmarts’ research has shown that kids with rules in the home about tech use are less likely to do things like post their contact information, visit gambling or pornography sites and talk to strangers online. Having a family agreement or set of rules for using devices is also a great way for parents and kids to work together on how to be safe, wise and responsible online.
In this three-day unit, students assess media coverage of natural disasters and their aftermath. Students explore how sensationalism plays a role in determining what is newsworthy, and how that can distort our perception of issues in developing nations.