Skip to main content
  • English
  • Français

Footer Social Media Icons

  • Facebook
  • Twitter
  • YouTube
  • Instagram
  • RSS
  • TikTok
Home
  • Home
  • Digital Media Literacy
    • General Information
    • Media Issues
    • Digital Issues
    • Educational Games
    • Media Literacy Week
    • Workshops
  • Research and Evaluation
    • Our Approach
    • What We Do
    • Research Reports
    • Young Canadians in a Wireless World
  • For Parents
  • Teacher Resources
    • Find Lessons & Resources
    • Digital Media Literacy Outcomes by Province & Territory
    • Digital Media Literacy Framework
    • Media Literacy 101
    • Digital Literacy 101
  • Blog
  • Get Involved
    • Become a donor
    • Become a volunteer
    • Become a Corporate Partner
    • Media Literacy Week
    • Teen Fact-Checking Network

Breadcrumb

  1. Home

Kung fu? In my Karate Kid?

Why is a movie about a young boy learning kung fu called The Karate Kid? For most of the film's young audience, Jaden Smith's break-out movie doesn't explain the confusion. Their parents and older siblings, however, may recall the earlier installments in this series which started with a young Ralph Macchio learning karate from Noriyuki “Pat” Morita, a movie which started as the hero's quest to learn karate to overcome his tormentors and evolved by film's end into a coming-of-age story about the bond between mentor and student. The first Karate Kid struck a chord with audiences, becoming the fifth-highest grossing film of 1984.

Marketing & Consumerism, Media Production, Movies

Ads That Don’t Look Like Ads

In this lesson, students learn what makes something an ad and how to distinguish advertisements from reviews, focusing on the key concepts of genre, tropes, bias, disclosure, and framing. Students begin by viewing and analyzing a video to prompt critical questions about the creator’s intent and visual style, then delve into the advertising genre by learning about its essential elements, like the presence of a product and brand. Students examine the differences between the “ad” and “review” genre and also use companion reading skills to evaluate the reliability and potential bias of a source by searching for undisclosed "brand deal" or "sponsored" content. Finally, students create two media pieces about the same product—one crafted as a persuasive ad and the other as an honest review—to demonstrate their ability to apply the genre elements and tropes learned throughout the lesson.

Internet & Mobile, Marketing & Consumerism, Online Marketing

Managing media in middle childhood (6-9 years old)

Helping Kids Build Safe and Smart Digital Habits

Parents can focus on helping kids this age explore safely by choosing high-quality experiences, setting clear boundaries, and teaching them how to recognize when something feels off.

There are four main strategies to help kids become resilient to online risks. We can:

Curate our kids’ media experiences;

Control who can access our kids and their data;

Co-view media with our kids;

and be our kids’ media Coaches.

Digital Health, Internet & Mobile, Marketing & Consumerism, Movies, Parents, Privacy, Television

Managing media with tweens (10-13 years old)

Helping Kids Build Safe and Smart Digital Habits

There are four main strategies to help kids become resilient to online risks. We can:

Curate our kids’ media experiences;

Control who can access our kids and their data;

Co-view media with our kids;

and be our kids’ media Coaches.

Authenticating Information, Body Image, Digital Citizenship, Digital Health, Marketing & Consumerism, Online Hate, Pornography, Privacy, Stereotyping

Printable activities for younger children

These printable activity sheets introduce basic media literacy skills and concepts and are suitable for use in homes, schools and libraries. They can be completed independently, but children will learn more if you discuss the activities with them. Younger children may need help reading the instructions and completing some activities.

Authenticating Information, Cyber Security, Gender Representation, Internet & Mobile, Marketing & Consumerism, Online Hate, Social Networking, Stereotyping

Pagination

  • First page « First
  • Previous page ‹‹
  • …
  • Page 7
  • Page 8
  • Page 9
  • Page 10
  • Page 11
  • Page 12
  • Page 13
  • Page 14
  • Current page 15

Resource Type

  • Article
  • Blog entry
  • Game
  • Guide
  • Lesson Plan
  • Resources Listing Page
  • Tip Sheet

Filter by Categories

  • 2SLGBTQ+ Representation
  • Alcohol Marketing
  • Artificial intelligence
  • Audio Media
  • Authenticating Information
  • Blogging
  • Body Image
  • Cell Phones and Texting
  • Comics
  • Crime Portrayal
  • Cyberbullying
  • Cyber Security
  • Digital Citizenship
  • Digital Health
  • Diversity in Media
  • Environment
  • Events
  • Excessive Internet Use
  • File Sharing
  • Food Marketing
  • Gender Representation
  • Global Development Portrayal
  • Human Rights
  • Indigenous People
  • Instant Messaging
  • Intellectual Property
  • Internet & Mobile
  • Journalism & News
  • (-) Marketing & Consumerism
  • Media Literacy 101
  • Media Production
  • Movies
  • Music
  • Online Ethics
  • Online Gambling
  • Online Hate
  • Online Marketing
  • Parents
  • Persons with Disabilities
  • Podcasts
  • Pornography
  • Privacy
  • Privilege in the Media
  • Professional Development
  • Religion
  • Resources
  • Sexting
  • Sexual Exploitation
  • Social Networking
  • Sports
  • Stereotyping
  • Television
  • Tobacco Marketing
  • Video Games
  • Video Sharing
  • Violence
  • Visible Minorities
  • Young Canadians In A Wired World

Sign up & Follow Us

Stay informed with daily news and updates!

Learn More

Stay connected with us on social media!

How to Support Us

Interested in supporting MediaSmarts? Find out how you can get involved. Charitable Registration No. 89018 1092 RR0001

Learn More

Find Teacher Resources

Corporate Partners

  • APTN
  • Bell
  • Google
  • Meta
  • NFB
  • TELUS Wise
  • TikTok
  • YouTube

MediaSmarts

MediaSmarts is a non-partisan registered charity that receives funding from government and corporate partners to support the development of original research and educational content. Our funders and corporate partners do not influence our work, and any resources that offer guidance on specific digital tools and platforms do not constitute an endorsement.

Footer - This Site

  • Careers
  • About Us
  • Contact Us

Footer - About Us

  • Press Centre
  • Copyright Policy
  • Privacy Policy
  • English
  • Français