What is AI?
AI (artificial intelligence) is a way of using computer algorithms to do things with little or no human involvement.
Recommendation algorithms
Recommendation is where the role of algorithms is most visible to the public.
Generative AI
Generative AI is what we call AI systems that can generate things like images, video, voice and text. They do this by first encoding many examples of the kind of content they’re going to make, then decoding to make something new.
The AI industry
The AI industry encompasses both major technology companies that integrate algorithms into existing products and firms focused primarily on developing and deploying specialized AI services, primarily Large Language Models (LLMs) and generative tools.
Interactive Media - Introduction
Interactive media, such as games and social media, use many of the same "rules of notice" as visual and video media, but also use “rules of action” that both allow users to make choices but also limit and influence those choices.
Games - Introduction
Unlike movies or books, games are unique because they focus on agency and interactivity, meaning player do things rather than just watching or listening.