Diversity and Media Ownership
In this lesson students are introduced to the media literacy key concepts that “media are created to re-present reality” and “media are influenced by commercial considerations.”
In this lesson students are introduced to the media literacy key concepts that “media are created to re-present reality” and “media are influenced by commercial considerations.”
In this lesson students are introduced to the key media literacy concept that media are constructions that re-present reality and consider how representations of crime in news and entertainment media may influence how we perceive members of particular groups.
In this lesson students consider diversity representation in video games by identifying examples of diversity in the games they play, comparing their findings to statistics on diversity in the Canadian population.
This lesson begins with a brief history of citizen journalism and a discussion of just what it is.
The Facing Online Hate tutorial examines how the Internet is used to spread and incite hate – and how parents, community leaders and educators can respond. The first part of the tutorial provides an overview of hate and prejudice online and how it can radicalize young people and have a negative impact on both online and offline communities. The second part covers how teachers and parents can prepare young people to recognize online hate, to respond and to push back when they see it.
Bigotry, in its various forms, has been with us for a long time – at least since the Greeks coined the word “barbarian” to mean “anyone who isn’t us,” and likely longer – so it’s not surprising that racism, sexism and other prejudices have found a home on the Internet. MediaSmarts’ new report Young Canadians in a Wired World: Encountering Racist and Sexist Content Online looks at how often Canadian youth are exposed to prejudice, how it makes them feel and how they respond to it.
Ever since Cronus the Titan tried to swallow his son Zeus, parents have feared being supplanted by their children. (It didn't take.) But it's only in the last few generations, as the rate of technological progress has accelerated, that children have grown up in a world significantly different from the one their parents knew, and it's only very recently that parents have seen their surpass them while they were still in the single digits. Thanks to digital media, the world is changing so rapidly today – consider that five years ago there was no Twitter, ten years ago no Facebook and fifteen years ago no Google – that even those of us who spent our childhoods programming our parents' VCRs can feel left behind.
This lesson familiarizes children with how and why “junk food” is advertised to kids. The lesson starts with an introduction to advertising and a discussion of the gimmicks involved in food advertising to kids. Students discuss the various foods they see advertised in their daily lives versus the ones they don’t see, drawing important points from this data. With this information in mind, students complete an advertising log and also choose an advertisement and analyzing its subject matter in relation to what they have just learned.
Framed around key concepts of media literacy, the That’s Not Me tutorial examines how entertainment and news media represent diversity and the impact these media portrayals can have on the value we place on individuals and groups in society. The tutorial explores how the media industry is changing to better reflect Canadian society and provides strategies for challenging negative representations and engaging young people in advocating for more realistic and positive media portrayals.