Marketing to Teens: Marketing Tactics - Lesson
This activity helps teenagers develop an awareness of marketing tactics aimed at teens through the creation of their own mock advertising campaigns.
This activity helps teenagers develop an awareness of marketing tactics aimed at teens through the creation of their own mock advertising campaigns.
My three kids all know the password to my phone.
It’s because I rely on them to play secretary for me when I’m driving. If the phone rings or there is a bing of a text, 99% of the time it’s a member of my immediate family trying to get in touch with something relatively pressing.
Recently, my nephew, age 12, received a letter in the mail. It was addressed to him personally, by name. Inside was a photocopied article about the powers of a new virility medicine, complete with the usual graphic promises for pleasuring the ladies. The article mentioned a specific “doctor” by name, but other than that, there was no contact information or order form or any other action request. It appeared to just be spam but in paper form.
I admit I was hoping to never get an email like this from the school:
“Some students in your child’s class have been involved in inappropriate online behaviour. Our Student Resource Officer will be doing a presentation on cyberbullying and leading a discussion about responsible actions on the internet. Please speak to your child about his/her activity online.”
I read an interesting Facebook post the other day, written by a teenaged girl. She said quite firmly that it was important for parents to not have their children’s passwords, for their phone or social media accounts. She talked about building trust and how insisting on knowing your kids’ passwords is the first step to them sneaking around online and getting involved in things you wish they wouldn’t.
The other day I was on the phone with my sister – our land line, not a cell phone – and I said to her, “You’re my person.” This is a well-known phrase from the TV show Grey’s Anatomy; Meredith Grey and Cristina Yang used to say it to each other to cement the closeness of their friendship.
It’s something we’ve all done before: scrolled past a wall of text to click “I Agree” with no idea what we’ve agreed to. Then, when we’re using the platform, messages like “We’ve made some changes to our Terms and Conditions” simply remind us that we probably didn’t read them in the first place. Our world is becoming more and more influenced by the data that’s being collected about us. For young people in particular, this can lead to serious and unexpected consequences that could affect their entire lives.
We’ve put together some of our best resources to help you and your family manage during these uncertain times.
Even though you're competing against peer pressure and million-dollar marketing campaigns, research has shown that kids are less likely to get involved in smoking or vaping if they've discussed them with their parents. Talking to our kids about tobacco and cannabis advertising will help them to recognize when they're being advertised to and identify the tricks companies use to normalize teen smoking and vaping, and make their products seem safer and less addictive than they really are.
Here are some tips on talking to kids about vaping, tobacco and cannabis advertising.
For nearly thirty years, Canadian teachers have been at the forefront of getting students online and preparing them to use networked technologies safely, productively and responsibly. Many young Canadians have their first experiences with the internet in their classrooms and school libraries. Over the past decade, though, while digital tools have come to provide new opportunities for creating and distributing digital content, MediaSmarts’ research shows that most Canadian teachers aren’t making media in the classroom.