Sex in Advertising - Lesson
To introduce students to the use and prevalence of sexuality in advertising.
To introduce students to the use and prevalence of sexuality in advertising.
To introduce students to the rating systems for films, videos and television and to the issues that surround these classifications.
In this lesson, students explore the nature of stereotypes by looking at the negative image of the TV dad as presented in situation comedies (sitcoms) and advertisements.
In this lesson, students explore issues surrounding the marketing of alcoholic beverages on the Internet.
In this lesson, students think critically about culturally inherited gender stereotypes, and explore how stereotypes about men nd women are promoted and reinforced through the images and messages in alcohol ads.
In this lesson, students explore gender-related influences on smoking.
Understanding Brands is the third in this series and is intended as a stepping stone to Lesson 4, Interpreting Media Messages. In this lesson, students learn about the importance of branding for developing customer loyalty and recognition of products.
For nearly thirty years, Canadian teachers have been at the forefront of getting students online and preparing them to use networked technologies safely, productively and responsibly. Many young Canadians have their first experiences with the internet in their classrooms and school libraries. Over the past decade, though, while digital tools have come to provide new opportunities for creating and distributing digital content, MediaSmarts’ research shows that most Canadian teachers aren’t making media in the classroom.
In this lesson, students learn about the history of film editing and how shot composition, juxtaposition of images and the use of rhythm and repetition in film editing can affect the emotional impact of a film. Students begin by watching a video on the basics of film editing and answering questions to aid their comprehension. They then view and analyze a slideshow demonstrating basic ways in which the "building blocks" of film editing can affect a film's emotional impact, and discuss how this can affect a film's rating. Finally, students create their own film and/or storyboard, using the editing techniques they've learned to produce different emotional effects with the same collection of shots.