Celebrities and World Issues - Lesson
In this four-day unit, students will examine the role of popular culture celebrities in creating awareness of world issues.
In this four-day unit, students will examine the role of popular culture celebrities in creating awareness of world issues.
Digital literacy is a vital tool for education, employment and economic participation, civic engagement, and even health and wellness. It reinforces existing inequalities based on socioeconomic status, ethnicity, education, immigration status and gender. Given the importance of digital literacy skills to under-represented populations, MediaSmarts and YWCA Canada have partnered to develop and deliver DigitalSmarts, a digital literacy skills program.
In this lesson, students examine a fictional social network profile to learn how online platforms collect data about their users. They then read an article that explains how platforms use this data and explores some of the issues this raises. Finally, they create a mind map of their own online data profile and reflect on how the data they post may be collected and used by others.
In this lesson, students consider the role of technology and media in their lives and then spend a week either tracking or limiting their media use. They then share their experiences and discuss how the ways that digital media tools are made may cause us to use them differently (or simply more often). Finally, students draw on those insights to create a mindful media use plan. In an optional extension activity, they interview other students for a video exploring their experiences and reflections over the course of the project.
In this lesson, students are introduced to the idea of online advertising and look at the ways that marketers create immersive and appealing online environments that draw and hold children’s attention. After studying common advertising techniques, students play an educational online game that lets them put their learning into action by “creating” a site advertising a fictitious cereal, Co-Co Crunch.
In this lesson, students will learn about the concept of branded content and will learn to differentiate between branded images and videos and non-branded images and videos in online and offline contexts through a series of questions and discussions.
In this lesson, students are introduced to the idea of online advertising and look at the ways that marketers create immersive and appealing online environments that draw and hold children’s attention. After studying common advertising techniques, students play an educational game online that lets them put their learning into action by “creating” a site advertising a fictitious cereal, Co-Co Crunch. Students then look at examples of real commercial environments and watch for “weasel words” used by advertisers.
In this lesson, students consider the role of snack foods in a healthy diet. The teacher then guides them on a tour of popular sites aimed at children, where the class identifies and classifies the advertising encountered there and looks at how the food products being advertised fit – or don’t fit – in the food groups found in the Canada Food Guide. Students then play the game Co-Co’s AdverSmarts to understand some of the techniques used by online food marketers and then create their own mock website promoting a healthy diet.
For parents of teens and tweens, the Internet can sometimes seem like nothing more than an ever-expanding list of websites to keep up on: Facebook, Twitter, Tumblr, Snapchat and so on, with new ones appearing every few months. While the safety risks associated with these mainstream sites are often exaggerated – and it’s more effective to build broader critical thinking skills than to focus on the particulars of kids’ latest favourite sites – there are some websites that present very real and specific risks and that parents are much less likely to know about. These are the so-called “rogue websites” that offer unapproved access to copyrighted content such as music, movies and video games.