Alcohol on the Web - Lesson
In this lesson, students explore issues surrounding the marketing of alcoholic beverages on the Internet.
In this lesson, students explore issues surrounding the marketing of alcoholic beverages on the Internet.
In this lesson, students think critically about culturally inherited gender stereotypes, and explore how stereotypes about men nd women are promoted and reinforced through the images and messages in alcohol ads.
Understanding Brands is the third in this series and is intended as a stepping stone to Lesson 4, Interpreting Media Messages. In this lesson, students learn about the importance of branding for developing customer loyalty and recognition of products.
Exploitation: Some people use digital media to get teenagers involved in relationships they’re not ready for. They do this by finding someone who is vulnerable and then showering them with attention, sympathy, affection and kindness, all to persuade the victim that they love and understand them.
Online exploitation is when someone uses digital media to find teens and get them involved in romantic or sexual relationships.
If you have children who have access to a phone and the ability to text, you may be venturing into a completely new area of communication with them. Have you noticed emoji replies? Or abbreviated statements? GIF-only responses or memes that you have to Google to understand? You aren’t alone.
So what should parents make of this?
Few issues capture our anxiety about young people and digital media so perfectly as sexting. As with technologies at least as far back as the telegraph, much of this anxiety has focused specifically on girls and women.
We have a few smartphone rules in our house: no phones after 9:30 p.m., no phones at the dinner table or other family events, and no phones in bedrooms.