Marketing Violence to Young People
No one knows better than communications industries that children and youth represent a huge market, due to both their own spending power and their influence on family spending decisions.
No one knows better than communications industries that children and youth represent a huge market, due to both their own spending power and their influence on family spending decisions.
As concerned adults, we also need to recognize when our anxieties about media violence are used to sell us on blanket censorship, ideology, and a variety of products.
It's a question that most parents of young daughters face: "Has she hit the 'princess phase' yet?" Not all parents are upset by this, of course: many happily buy their girls princess costumes, toys and accessories ranging from shoes to purses, all in pink. Some, though, despair of the powerful gender stereotyping this delivers to young girls and each new piece of princess gear can be a source of conflict.
With a half million visitors in the average month, MNet's Web site is the public face of our organization. As in past years, we've seen some parts of the site increase in traffic while others remain consistently popular.
What colour is an Airbender? If this question is not at the top of your mind, it's because you haven't been following the controversy surrounding the casting of the film The Last Airbender, set to premiere in early July. The question of ethnicity in the film's casting casts a valuable light on many of Hollywood's decisions when it comes to race and gender – and the attitudes and assumptions that underlie them.
In this lesson, students explore the gratuitous use of violence in sports.
In this lesson students explore the relationship between athletes and advertising through a number of different activities.
In this lesson, students become aware of the types and amounts of violence in children's programming, and how media violence influences young viewers.
This lesson helps children become aware of the types of violence that appear in the media, the frequency with which these acts occur, and how they respond to these acts. It begins with a guided discussion about the different types of violence and then, how violence is portrayed in the media. Using worksheets, students then survey the shows they enjoy for acts of violence and then, as a class, compile and discuss their findings.