Marketing and Consumerism - Overview
Kids are a highly desirable market for advertising: they control almost 150 billion dollars of spending in the U.S. alone and have a lifetime of spending ahead of them.
Kids are a highly desirable market for advertising: they control almost 150 billion dollars of spending in the U.S. alone and have a lifetime of spending ahead of them.
Parents of young children have an important role to play in protecting their kids from invasive marketing and in educating them about advertising from an early age.
This lesson series contains discussion topics and extension activities for teachers to integrate the TVOKids Original series Wacky Media Songs. This lesson focuses on essential skills for managing students’ privacy, reputation and security online such as making good decisions about sharing their own content, understanding data collection techniques, protecting themselves from malware and other software threats, and being aware of their digital footprint.
In this lesson, students are introduced to Earth Day and the theme of “Green Cities”. After listening to a short presentation on the concept of a “green city” and elements that constitute a green city (e.g. renewable energy sources such as solar panels, more energy-efficient buildings, recycling programs, cleaner air and water) students participate in an activity where they count the number of parks on a map of their city or neighbourhood. Maps are then analyzed as a medium as students discuss how they are created, things they can and can’t show, and their effectiveness at communicating environmental information.
This lesson looks at the increasing prominence of gambling in the media, particularly movies and television.
This lesson introduces students to the online marketing techniques that are used to target children on the Internet. It begins with a guided discussion about the similarities and differences between traditional marketing methods and online advertising and why the Internet is such a desirable medium for advertisers to reach young people. Student activities include a survey of the marketing techniques used on several commercial websites for children; the creation of a commercial website for kids that incorporates common marketing strategies; and an analysis of case studies about online marketing to young people.
In this lesson, children begin to think about basic concepts such as how audiences interpret meaning, and the constructed world of television and film.
From pre-teen to teen is a time of rapid change in kids’ lives. Although at this stage they are still quite dependent on their families, they want more independence. Also, relationships with friends become more important and they start to take an interest in the world around them.
Many preschoolers are already active computer users. According to a 2012 Ofcom report, one-third of children ages 3-4 access the Internet using a computer, while a 2011 survey by Common Sense Media found that roughly the same number have used mobile devices such as smartphones and tablets. While children at this age have a limited attention span for online activities, Internet images and sounds can stimulate their imaginations and add to their experiences.
Five- to seven-year-old children have a positive outlook and an accepting nature. They take pride in their new reading and counting skills and love to converse and share ideas. They are eager to behave well; they are trusting; and they don't question authority.