Kids, Alcohol and Advertising - Lesson 2: Young Drinkers
In this lesson, students learn why the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.
In this lesson, students learn why the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.
How can we help young people develop affective empathy? The best approach depends on how old they are. Children begin to understand empathy as toddlers, but at this stage they are so completely “in the moment” that the best approach is to watch out for situations where we can model and talk about empathy with them. When a child does something or witnesses something that makes somebody feel sad, quietly explain to them how and why it made them feel that way. (It can be valuable to do this with other emotions, such as fear and happiness, as well.)
In this lesson, students are introduced to the idea that “hot” emotional states such as anger or excitement can make it harder for them to control how they act. They also discuss the concept of empathy and look at the ways in which digital communication can make it harder to feel empathy for other people. Students then read scenarios that portray two sides of an online conflict and consider how to resolve them, using their discussion to build a list of tools for emotional management and conflict resolution online. Finally, students create a media product that explains and reminds them of one of those tools.
You may not realize it, but you have a lot of power when you’re online: you can cheer people up, make them laugh, and help to make your school, your town or even the whole world a better place. The flip side is that what you do can make things worse, too. That’s why you have to think about what you say and do online, and try your best to do the right thing.
Doing the right thing online mostly comes down to the three R’s of respect: respect people’s privacy, respect people’s feelings and respect people’s property.
In this lesson students will identify and classify their own interactions with the Internet and will engage in a collaborative critical thinking activity that will have them examine the Internet from a variety of perspectives.
Level: Grades 4 to 6
About the Author: This lesson was written for MediaSmarts by Ethan Anderson
Duration: 1-2 hours
Students are introduced to Wikipedia, the user-edited online encyclopedia, and given an overview of its strengths and weaknesses as a research source.
In this lesson, students apply the "5Ws of Cyberspace" to sources of information they find online. Assuming the role of a student researching a science project, students must authenticate the information in an online article about the artificial sweetener, aspartame.
For most youth, the Internet is all about socializing and while most of these social interactions are positive, increasing numbers of kids are using the technology to intimidate and harass others – a phenomenon known as cyberbullying.