
Recognizing Emotional Appeals
This is the third lesson in the Critical Thinking Across the Curriculum series, though it can also be delivered independently. In it, students learn how we can be persuaded by emotional appeals as well as by arguments. After identifying emotionally charged words, they find them in an article and analyze their persuasive effect. Students study a public service announcement to examine how images and story can be emotionally persuasive, then watch a pair of videos to compare how they use emotional persuasion. They then conduct a red teaming exercise to identify the possible risks or drawbacks of using emotional appeals and ways of mitigating those. Finally, they create their own persuasive work using emotionally charged languages, images and music.
Reality Check
This public awareness program, created in partnership between MediaSmarts and the Facebook Canadian Election Integrity Initiative, focuses on authentication of online information.

Getting the Goods: Finding and Evaluating Science and Health Information
Two of the most important kinds of information we look for online are about health and science. Because most of us aren’t experts on these topics, we rely on people and organizations who are experts for good information. MediaSmarts has developed new resources to help youth and adults find and recognize good information on science and health online.

The Environment Canada hoax: a news story that's full of hot air
If anyone still doubts that youth need to learn how to evaluate online information, those doubts should have been dispelled by a recent hoax perpetrated by the group called the Yes Men. This group, which has a history of staging fake press conferences, decided to draw attention to Canada's position at the Copenhagen conference on climate change by creating a number of fake Web sites purporting to be, among others, the Copenhagen summit site, the Wall Street Journal, and Environment Canada's site. While it didn't take long for Environment Canada to make a statement exposing the hoax, by that time many journalists had reported the story as fact and the story had been widely distributed by wire services.

DigitalSmarts
Digital literacy is a vital tool for education, employment and economic participation, civic engagement, and even health and wellness. It reinforces existing inequalities based on socioeconomic status, ethnicity, education, immigration status and gender. Given the importance of digital literacy skills to under-represented populations, MediaSmarts and YWCA Canada have partnered to develop and deliver DigitalSmarts, a digital literacy skills program.