Understanding Media Texts

By the end of Grade 3, students will:

• identify the purpose and intended audience of some simple media texts
• use overt and implied messages to draw inferences and make meaning in simple media texts
• express personal opinions about ideas presented in media texts
• describe how different audiences might respond to specific media texts
• identify whose point of view is presented or reflected in a media text and suggest how the text might change if a different point of view were used
• identify who produces selected media texts and why those texts are produced

Lessons

Advertising

Eating Under the Rainbow

Looking at Food Advertising

Packaging Tricks

Body Image

Prejudice and Body Image

Internet

Internet Time Capsule

Can You Spot the Ad?

Finding Balance in Our Digital Lives

Representing Ourselves Online

Adversmarts: Introduction to Food Advertising Online

Healthy Food Web

Newspapers

Introduction

Newspaper Ads

News and Newspapers: Across the Curriculum

Sports

Favourite Sports and Athletes

Violence in Sports

Stereotyping

Once Upon a Time

Sheroes and Heroes

Villains, Heroes and Heroines

Television

Critically Evaluating TV

Television Techniques

Television as a Story Teller

Thinking About Television and Movies

TV Stereotypes

Learning With Television

Film Production: Who Does What?

Enjoying Television

Introducing TV Families

Comparing Real Families to TV Families

Humour on Television

Facing TV Violence: Counting & Discussing Violence on the Screen

Facing TV Violence: Consequences and Media Violence

Facing TV Violence: Rewriting the Script

The Broadcast Project

Teacher/Parent Guides

Talking to Kids about Advertising

Talking to Kids about Racial Stereotypes

Talking to Kids about Gender Stereotypes

Talking to Kids about News

Talking to Kids about Media Violence

Educational Games

Co-Co’s Adversmarts

Privacy Playground: The First Adventure of the Three CyberPigs

Understanding Media Forms, Conventions, and Techniques

By the end of Grade 3, students will:

• identify elements and characteristics of some media forms
• identify the conventions and techniques used in some familiar media forms and explain how they help convey meaning

Creating Media Texts

By the end of Grade 3, students will:

• identify the topic, purpose, and audience for media texts they plan to create
• identify an appropriate form to suit the purpose and audience for a media text they plan to create
• identify conventions and techniques appropriate to the form chosen for a media text they plan to create
• produce media texts for specific purposes and audiences, using a few simple media forms and appropriate conventions and techniques

Reflecting on Media Literacy Skills and Strategies

By the end of Grade 3, students will:

• identify, initially with support and direction, what strategies they found most helpful in making sense of and creating media texts
• explain, initially with support and direction, how their skills in listening, speaking, reading, and writing help them to make sense of and produce media texts