Marketing

Overall Expectations

What is Marketing?

Specific Expectations

describe the importance of marketing

MediaSmarts Resources

Alcohol on the Web

Buy Nothing Day

Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns

Marketing to Teens: Gotta Have It! Designer & Brand Names

Selling Obesity

Selling Tobacco

Thinking Like a Tobacco Company

Overall Expectations

Elements of marketing - product, price, place and promotion.

Specific Expectations

discuss the importance of determining target market

discuss the importance of a marketing strategy

explain the role of product, price, place and promotion plays in marketing

MediaSmarts Resources

Alcohol Myths

Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns

Gender and Tobacco

Gender Messages in Alcohol Advertising

Marketing to Teens: Marketing Tactics

Sports Personalities in Magazine Advertising

Thinking Like a Tobacco Company

Watching the Elections

Overall Expectations

Recent trends in National and International Markets.

Specific Expectations

identify current trends in marketing by considering specific issues (eg. technology, the environment, changing lifestyles and the changing world order)

MediaSmarts Resources

Alcohol on the Web

Gender and Tobacco

Kellogg Special K Ads

The Privacy Dilemma: Lesson Plan for Senior Classrooms