Marketing |
|
Overall Expectations What is Marketing? Specific Expectations describe the importance of marketing |
MediaSmarts Resources Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns |
Overall Expectations Elements of marketing - product, price, place and promotion. Specific Expectations discuss the importance of determining target market discuss the importance of a marketing strategy explain the role of product, price, place and promotion plays in marketing |
MediaSmarts Resources Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns Gender Messages in Alcohol Advertising Marketing to Teens: Marketing Tactics Sports Personalities in Magazine Advertising |
Overall Expectations Recent trends in National and International Markets. Specific Expectations identify current trends in marketing by considering specific issues (eg. technology, the environment, changing lifestyles and the changing world order) |
MediaSmarts Resources |