Marketing
Overall Expectations
What is Marketing?
Specific Expectations
- describe the importance of marketing
MediaSmarts Resources
- Alcohol on the Web
- Buy Nothing Day
- Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns
- Marketing to Teens: Gotta Have It! Designer & Brand Names
- Selling Obesity
- Selling Tobacco
- Thinking Like a Tobacco Company
Overall Expectations
Elements of marketing - product, price, place and promotion.
Specific Expectations
- discuss the importance of determining target market
- discuss the importance of a marketing strategy
- explain the role of product, price, place and promotion plays in marketing
MediaSmarts Resources
- Alcohol Myths
- Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns
- Gender and Tobacco
- Gender Messages in Alcohol Advertising
- Marketing to Teens: Marketing Tactics
- Sports Personalities in Magazine Advertising
- Thinking Like a Tobacco Company
- Watching the Elections
Overall Expectations
Recent trends in National and International Markets.
Specific Expectations
- identify current trends in marketing by considering specific issues (eg. technology, the environment, changing lifestyles and the changing world order)
MediaSmarts Resources