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Data Defenders Guide for Parents

The Data Defenders game teaches children and pre-teens about personal information and its value, and introduces them to the different ways they can manage and protect their personal information on the websites and apps they enjoy.

Internet & Mobile, Online Marketing, Privacy

Ethics of Sharing Information Online - Introduction

In fact, half of us pay more attention to who shared a story with us than where it originally came from.

Authenticating Information

Health Education

In the Prince Edward Island Health Education Framework, media literacy outcomes are included under the broader categories of Self; Safety and Emergency, Nutrition; Healthy Body; Social Relationships and Decisions About Drugs. Prince Edward Island is currently creating a new Health curriculum.

How to search the internet effectively

Search Engines

Internet search engines are a big part of how we find things online. You can get the most out of them by learning how they work, and how to use them quickly and effectively.

Internet & Mobile

News: Introduction

The way we get our news has changed dramatically because of the internet. While TV is still the most popular news source for Canadians overall, younger Canadians rely mostly on social media. This shift means people depend less on news outlets to choose what to cover and more on what their friends share or what social media algorithms recommend. As a result, there’s a growing concern that the news people receive hasn't been fact-checked or isn’t objective.

Journalism & News

Gen Z is changing marketing: Here’s what that means for all of us

In a new survey, Vogue uncovered Gen Z’s current approach and expectations for consumerism, influencing and marketing. This is a generation that has grown up with ads in the palm of their hands. While we had to see them on television or in magazines, or hear ads on the radio when we were kids, our children are getting clips in between favourite YouTube videos or even while playing a game on an iPad.

Marketing & Consumerism, Online Marketing, Parents

Privilege in the Media - Overview

Privilege is the relative benefit that a group enjoys as a result of the discrimination or oppression of other groups. When we think about racism and discrimination, we often envision acts of deliberate meanness or quantifiable oppression of a disadvantaged group – hurtful words, tasteless jokes, deliberate exclusion from work or school, acts of violence, and so on – but it can just as easily take the form of privileges given to members of a more advantaged group.

Diversity in Media, Privilege in the Media

Youth Privacy Online: Take Control, Make It Your Choice

It's been noted more than once that for young people, the Internet is an essentially social environment: besides activities such as social networking, other popular online pastimes such as multiplayer games and even file-sharing all have social components. With all the information youth are sharing online comes concerns about online privacy – and concerns, among parents and educators, about how little concern youth often have about their privacy.

Professional Development

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MediaSmarts is a non-partisan registered charity that receives funding from government and corporate partners to support the development of original research and educational content. Our funders and corporate partners do not influence our work, and any resources that offer guidance on specific digital tools and platforms do not constitute an endorsement.

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