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Gen Z is changing marketing: Here’s what that means for all of us

In a new survey, Vogue uncovered Gen Z’s current approach and expectations for consumerism, influencing and marketing. This is a generation that has grown up with ads in the palm of their hands. While we had to see them on television or in magazines, or hear ads on the radio when we were kids, our children are getting clips in between favourite YouTube videos or even while playing a game on an iPad.

Marketing & Consumerism, Online Marketing, Parents

Outcome Chart - Manitoba - Print Communications 25S

Common Outcomes

Students will…

3. Assess textual, numerical, aural, and visual information, as well as the source of the media, to determine context, perspective, bias, and/or motive. (G-3.2)

4. Self-assess ICT representations and go beyond established criteria by enhancing meaning and/or artistry, according to topic, audience, purpose, and occasion. (Pr-3.2)

Getting the Goods: Finding and Evaluating Science and Health Information

Two of the most important kinds of information we look for online are about health and science. Because most of us aren’t experts on these topics, we rely on people and organizations who are experts for good information. MediaSmarts has developed new resources to help youth and adults find and recognize good information on science and health online.

Authenticating Information, Digital Health, Internet & Mobile

Outcome Chart - Newfoundland and Labrador - Healthy Living 1200

Outcome Chart - Newfoundland and Labrador - Healthy Living 1200

The Family Chat

Lynn JataniaOur youngest is about to turn 14, and that means it’s time for the last member of our family to get her own cell phone.

We decided back when our oldest was heading off to high school that age 14, Grade 9, is cell phone time for our family. We’ve been happy with that decision – it seemed like the right time in terms of maturity, and also it became clear that having a phone to use in class at high school was beneficial and even expected.

Cell Phones and Texting, Excessive Internet Use, Internet & Mobile, Parents, Social Networking

New Brunswick

 

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Canadian and World Studies, Grades 9-10

The Ontario Canadian and World Studies curriculum includes expecations that incorporate media and digital literacy skills. The document Canadian and World Studies (2013) includes a section that demonstrates the complementary relationship between the critical thinking of media education and Canadian and World Studies:

Outcome Chart - British Columbia - Career Education 4-5

This outcome chart contains media-related learning outcomes from the BC Career Education 4-5 curriculum, with links to supporting resources on the MediaSmarts site.

Digital Media Literacy Framework - Grades K-3

In grades 2-3, students are still not yet able to think critically about technology, accepting online environments and activities at face value. However, their growing independence means they are looking for more information online, and they are starting to integrate computers and the Internet into their daily lives.

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MediaSmarts is a non-partisan registered charity that receives funding from government and corporate partners to support the development of original research and educational content. Our funders and corporate partners do not influence our work, and any resources that offer guidance on specific digital tools and platforms do not constitute an endorsement.

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