Working for a Living (part two)
This is the second part of a two-part blog. The first part looked at some of the more straightforward ways of making money online such as sales, fee-for-service, subscription and brokerage.

This is the second part of a two-part blog. The first part looked at some of the more straightforward ways of making money online such as sales, fee-for-service, subscription and brokerage.

The pressure put on teens through ads, television, film and new media to be sexually attractive—and sexually active—is profound. Not only that, but media representations of relationships often teach unhealthy lessons.

Once you’ve found information online – or someone has shared it with you – how do you know if it’s true, or at least credible? In other words, how do you verify the information? The internet is a unique medium in that it allows anyone – not just experts – to write on any topic and to broadcast it to a wide audience.

In Canada, consumers have certain rights to use copyrighted material without permission or license from the owner of the copyright. These rights are defined in the Copyright Act as Fair Dealing exemptions and were redefined in the 2012 changes to the Act. A good knowledge of Fair Dealing can be extremely helpful in understanding what you and your students can do with media in class. It's important to note that the Copyright Act provides very little definition for many of these terms; instead, most of the specifics of Fair Dealing have come from court rulings, and the new exemptions and other changes done in 2012 will likely also be further defined in the same way.

The commercial features and distribution models of the movie, traditional television, streaming video and online video industries each exert an influence on the type of content produced, how it's crafted and how audiences engage with it.

No one knows better than the media industry that children and youth represent a huge market, due to both their own spending power and their influence on family spending decisions.

What we see – and don’t see – in media affects how we view reality. Media works can be imagined either as mirrors that reflect an audience’s own experience, windows that give them access to experiences they otherwise wouldn’t have known, or in some cases both.