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Advertising techniques

How advertising works… even when you don’t realize it. Just letting kids know they’re being advertised to is not enough to make them engage critically with an ad. Helping kids recognize how advertising works is essential, too. Even young kids can become more skeptical about marketing when they’re told why and how ads try to persuade them.

Marketing & Consumerism

British Columbia - Statistics 12

Big Ideas

  • Statistics plays an integral role in research, decision making, and policy in society.
  • The research question and practical and ethical issues determine whether a statistical study should be observational or experimental.
  • Statistical analysis allows us to explore, describe, model, and explain variation.
  • We can develop statistical thinking to help make inferences intuitive.
  • Statistical findings gain value through effective communication.

Curricular Competency

Students a

Four Steps to Getting Better Political and Election News

  1. Broaden your news diet. Probably the most important thing you can do is make sure that you’re not only getting news that confirms what you already believe. At the same time, it’s important not to “overcorrect” and seek out sources that have a totally opposite bias from yours, which will almost certainly just make you angry and reinforce your current opinions. Instead, find sources from a more moderate, different point of view. 

    Authenticating Information

What do teens really think about screen time?

Screen time is a common topic for parents to try and manage today. Are we allowing too much? How do we make it safe? We will ask our friends and fellow parents for their thoughts or advice or learn tips from resources (like MediaSmarts!) to help us navigate this new aspect of parenting. When I was my kids’ age, we were just loading Netscape 2.0 onto our computers, and we’d check our ICQ messages before putting in a VHS to watch a movie or playing some Super Mario RPG.  The online world is so different now.

Digital Health, Internet & Mobile, Movies, Parents, Social Networking, Television

Outcome Chart - New Brunswick - Writing 110

Outcome Chart - New Brunswick - Writing 110

Outcome Chart - Ontario - History CHY4C: World History Since the Fifteenth Century

This chart contains media-related learning outcomes from Ontario, Curriculum for History CHY4C: World History Since the Fifteenth Century, with links to supporting resources on the MediaSmarts site.

Concerns about Media Representation of Disability

Media Coverage of Disability Issues: Persons with disabilities receive similar treatment in the news.

Diversity in Media, Persons with Disabilities, Stereotyping

Whac-A-Mole: Keeping up with your kids’ apps and websites

I’ve already written about YouTube and Instagram, but today I wanted to share some information about four other popular sites and apps that are on my radar right now: Snapchat, Vine, Tumblr and ask.fm.

Internet & Mobile, Parents, Social Networking

Outcome Chart - Prince Edward Island - Social Studies 9

Unit 2 – Culture in the Global Community

Overall Expectations

SCO 9.2.1 Describe trends that reflect the globalization of culture

Specific Expectations

2.1.1 identify expressions of culture, including language, that are part of contemporary society

2.1.2 describe the most visible, audible, or tactile aspects of culture that are/ have been influenced by globalization

Outcome Chart - Saskatchewan - English Language Arts 8

This outcome chart contains media-related learning outcomes from the Saskatchewan, Grade 8 English Language Arts curriculum, with links to supporting resources on the MediaSmarts site.

In the elementary curriculum in Saskatchewan, learning objectives for media studies are included as a category within the supporting domain, Oracy and Literacy: Media. Media-related objectives can also be found within Speaking and Listening, Reading and Response to Literature, Writing, Educational Drama, Research and Presentation and Computer Applications.

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MediaSmarts is a non-partisan registered charity that receives funding from government and corporate partners to support the development of original research and educational content. Our funders and corporate partners do not influence our work, and any resources that offer guidance on specific digital tools and platforms do not constitute an endorsement.

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