Kids, Alcohol and Advertising - Lesson 4: Interpreting Media Messages
In this lesson, students investigate the importance of branding and messaging, especially as they relate to parity products such as beer and alcohol.

In this lesson, students investigate the importance of branding and messaging, especially as they relate to parity products such as beer and alcohol.

In this lesson, students use mind maps to explore concepts of “respect” and “consent” in an online context. They consider a wide range of scenarios that shed light on different aspects of consent relating to digital media and draw on those to create a detailed definition. Finally, students create an “explainer” video in which they illustrate one of the aspects of consent.

This outcome chart contains media-related learning outcomes from the Saskatchewan Career Education 9 curriculum with links to supporting resources on the MediaSmarts site.
Overall Expectations
Plan for, demonstrate, and document improvements of one’s own capacity for building a positive self-image.
Specific Expectations
Integrate personal skills such as time management, problem solving, stress management, and life/work balance into one’s life

This lesson series contains discussion topics and extension activities for teachers to integrate the TVOKids Original series Wacky Media Songs. This lesson focuses on enabling students to make media and use existing content for their own purposes.

Quebec Competencies Chart - Thinking About Television and Movies

This outcome chart features links to MediaSmarts lessons and activities that support media-related learning objectives for Communication Media 10, 20, 30.

Quebec Competencies Chart - The Citizen Reporter

Quebec Competencies Chart - Shaking the Movers: Youth Rights and Media

Quebec Competencies Chart - Digital Storytelling for Community Engagement

Author: MediaSmarts and TELUS
Level: Grades 11-12
Lesson Length: 1 hour, plus time for assessment and evaluation activity
Subject Area: English Language Arts, Visual Art, Drama, Ethics and Religious Culture
Lesson Link: https://mediasmarts.ca/teacher-resources/there’s-no-excuse-confronting-moral-disengagement-sexting