Traditional media like film, print and music still have a significant impact on young people’s body image. Research has found that even news coverage can promote weight bias by how it portrays people in larger bodies, both in photographs and in how it frames weight and health.
Though they are by no means the only factor, media representations of weight and body shape are a major element in body image concerns. Media of all kinds frequently promote weight stigma, most often representing weight as an individual responsibility.[1] Time spent on social media and watching television[2] and exposure to manipulated photos on social media[3] have all been linked to negative body image or increased concern with appearance.
Probably the most essential factor in accurately and objectively judging health and science information is to understand how science is done.
There’s significant evidence that media education can counter unrealistic media representations of men’s and women’s bodies. For example, a 2015 study found that girls as young as Grade 5 who had received media literacy education in school had higher self-esteem and body satisfaction.
Given their increasing use of the Internet to find information, now is also a good time to introduce strategies for determining authorship and authority of online information so they can recognize good health information, biased or hateful content, and online scams and hoaxes.
At this age media influences on gender norms and body image are becoming more intense. Children need to learn to apply key media literacy concepts to online spaces such as social networks.
Advertising: It’s everywhere. No, it’s not your imagination. The amount of advertising and marketing we are exposed to daily has exploded: on average, we see more than four thousand ads each day.[1] At the gas pumps, in the movie theatre, in a washroom stall, on stickers on fruit, during sporting events and plastered all over social media—advertising is pretty much impossible to avoid.
If we can generally conclude that digital media literacy does work, it’s worth asking the opposite question: can media literacy backfire?