Outcome Chart - Ontario - Politics CPW4U: Canadian and International Politics

This chart contains media-related learning outcomes from Ontario, Curriculum for Politics CPW4U: Canadian and International Politics, with links to supporting resources on the MediaSmarts site.

Outcome Chart - Manitoba - Physical/Health Education Senior 1

This outcome chart contains media-related learning outcomes from the Manitoba Senior 1 (Grade 9) Physical Education/Health Education curriculum, with links to supporting resources on the MediaSmarts site.

Looking at Advertising: Brands and Mascots

This lesson introduces students to the ways in which advertisers use mascots to make consumers feel a particular way about their brands.

The Anatomy of Cool - Lesson

This lesson helps students become more aware of the media's role in determining what, and who, are perceived as being cool.

Supporting healthy media experiences for kids

Factors to keep in mind when prioritizing kids' media health

Children under two should spend as little time with screen devices as possible, except for video-chats with people they know offline and reading e-books with an adult or sibling.

Ads That Don’t Look Like Ads

In this lesson, students learn what makes something an ad and how to distinguish advertisements from reviews, focusing on the key concepts of genre, tropes, bias, disclosure, and framing. Students begin by viewing and analyzing a video to prompt critical questions about the creator’s intent and visual style, then delve into the advertising genre by learning about its essential elements, like the presence of a product and brand. Students examine the differences between the “ad” and “review” genre and also use companion reading skills to evaluate the reliability and potential bias of a source by searching for undisclosed "brand deal" or "sponsored" content. Finally, students create two media pieces about the same product—one crafted as a persuasive ad and the other as an honest review—to demonstrate their ability to apply the genre elements and tropes learned throughout the lesson.

Visual Art 2202

Overall Expectations:

Outcome Chart - Manitoba - Business Innovations 9 (10S/10E/10M)

Overall Expectations: Demonstrate awareness of digital footprints

Data Privacy Week: New research shows youth are more concerned about their online privacy than ever

January 24, 2023 - MediaSmarts is releasing new research today, during Data Privacy Week, which shows that youth are more aware than ever of privacy concerns online and want to take steps to protect their own privacy, but they don’t always know how.