Advertising has been constant for years even when it shows up in different media. But are people becoming more conscious of ads (especially with efforts to not target kids) or has the integration of ads into social media and influencer marketing made them harder to spot?
In 2016, British Columbia rolled out a redesigned English Language Arts (ELA) curriculum, one that is centered on teaching that “questioning what we hear, read, and view contributes to our ability to be educated and engaged citizens".
When you sign up for a service on a website or use an application for the first time, do you read the privacy policy and terms of use thoroughly? Or, like most of us, do you click “I Agree” as fast as you can?
Young Canadians in a Wireless World (YCWW) – formerly known as Young Canadians in Wired World – is Canada’s longest running, and most comprehensive research study on young people’s attitudes and behaviours regarding the internet, surveying over 20,000 parents, teachers, and students since 2000.
This outcome chart contains media-related learning outcomes from the Nunavut curriculum, with links to supporting resources on the MediaSmarts site.
This outcome chart contains media-related learning outcomes from the Nunavut curriculum, with links to supporting resources on the MediaSmarts site.
This outcome chart contains media-related learning outcomes from the Ontario, Curriculum for English, Grade 10, with links to supporting resources on the MediaSmarts site.
In Saskatchewan secondary English Language Arts, media-related objectives are provided under foundational objectives for speaking, listening, writing, reading, and representing and viewing.
This chart contains media-related learning outcomes from Ontario, Curriculum for Geography CGR4E: Living in a Sustainable World, with links to supporting resources on the MediaSmarts site.
In this lesson students look at less obvious methods used by advertisers to reach consumers. Students first learn about “soft sell” ads that don’t make specific claims about a product. They then consider reasons why companies choose to use them over hard sell techniques. They will then focus specifically on why various companies might choose to use soft sell techniques as subtle forms of advertising in groups.