Young Canadians in a Wireless World, Phase IV: Encountering Harmful and Discomforting Content Online

Young Canadians in a Wireless World (YCWW) is Canada’s longest-running and most comprehensive research study on young people’s attitudes, behaviours and opinions regarding the internet, technology and digital media. This report highlights findings related to how often youth come across harmful and discomforting content, including racist and sexist content and pornography, in which online spaces they most often see it, and how they tend to respond to it.

Holiday Viewing Traditions

‘Tis the season for festive viewing. At least in our home it is as we plan to celebrate Christmas and that means a lot of holiday movies and shows to watch! Yes, even as the kids have gotten older, this is one tradition that no one outgrows, at least in our home.

Almost half of Canadian youth say they see racist or sexist content online often

New research conducted during the pandemic by MediaSmarts found almost half of Canadian youth (47%) ages 12 to 17 see racist or sexist content online at least once a week. These findings are shared in MediaSmarts’ new Encountering Harmful and Discomforting Content Online report, which is the second in a series of reports in the latest phase of Young Canadians in a Wireless World, a national survey of 1,058 youth ages 9 to 17 conducted in Autumn 2021.

World Television Day is more than it seems

November 21st marks World Television Day, as chosen by the United Nations in 1996. Naturally, my first reaction is to want to celebrate this day – I love television. TV has been a big part of our lives for a long time, but it has changed a lot since my children (and maybe even yours) were younger. It’s certainly changed since I was a kid.

Journalism & News, Parents, Television

Young Canadians in a Wireless World, Phase IV: Online Privacy and Consent

Young Canadians in a Wireless World (YCWW) is Canada’s longest running and most comprehensive research study on young people’s attitudes, behaviours and opinions regarding the internet, technology and digital media. This report highlights findings related to how youth share and protect their personal information online and how they manage their identities in online spaces; how youth do or do not engage in various privacy practices like reading terms of service or using privacy settings; how youth feel about various forms of interpersonal and corporate surveillance online; and how various rules and practices in the home and between adults and youth can impact online privacy.

Advertising techniques

How advertising works… even when you don’t realize it. Just letting kids know they’re being advertised to is not enough to make them engage critically with an ad. Helping kids recognize how advertising works is essential, too. Even young kids can become more skeptical about marketing when they’re told why and how ads try to persuade them.

Marketing & Consumerism

Online Commerce

Kids don’t just see ads in media: more and more, they buy things right on their screens. This section looks at the ways that young people shop online and how they can be manipulated into spending.

Marketing & Consumerism

Tobacco, alcohol and cannabis

“Advertising has always sold anxiety, and it certainly sells anxiety to the young. It’s always telling them they’re losers unless they’re cool.” (Mark Crispin Miller, The Merchants of Cool, 2000)

Marketing & Consumerism

Children and advertising

Kids are a highly desirable market for advertising: they control almost 150 billion dollars of spending in the U.S. alone and have a lifetime of spending ahead of them.

Marketing & Consumerism

The Family Group Chat

Recently, my youngest got a new phone that has data and the ability to text anyone. We’ve been texting with my eldest for some time now too. But after years of communicating this way, it finally happened: We, the parents, were invited into a family group chat.

Cell Phones and Texting, Instant Messaging, Parents