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How Marketers Target Kids

Advertising: It’s everywhere No, it’s not your imagination. The amount of advertising and marketing we are exposed to daily has exploded: on average, we see more than four thousand ads each day. At the gas pumps, in the movie theatre, in a washroom stall, on stickers on fruit, during sporting events and plastered all over social media—advertising is pretty much impossible to avoid.

Marketing & Consumerism

Preparing youth to deal with hate on the Internet

The Boston Marathon tragedy has raised questions about the role the Internet plays in radicalizing youth and, more generally, how it may be used to perpetuate hatred. In Canada, similar questions are being asked about the radicalization of four London Ontario students in the wake of last January’s attack on an Algerian gas plant.

Online Hate

Indigenous Education Overview

Indigenous education is the overarching incorporation of indigenous perspectives across Manitoba’s curriculum. Many curricular expectations in Manitoba Aboriginal Language and Studies courses relate to media and digital literacy. The following excerpt from Current Topics in First Nations, Metis and Inuit Studies (2011) detail how media and digital literacy have been integrated into the curriculum:

MNet Launches New Online Literacy Resources for Librarians

MONTREAL, September 23, 2003 – Media Awareness Network (MNet) today launched Les Cyberbibliothécaires, a new section of its award-winning Web site designed to provide librarians with a comprehensive range of French-language Internet literacy resources to help young people become safe, wise and responsible Internet users.

People with a disability: left behind by the Media Age? (Part Two)

In the first part of this blog we looked at some of the challenges and barriers facing people with disabilities when it comes to the Internet and other new media. In this final part we turn to possible strategies for making the virtual world fully accessible to all.

Human Rights, Internet & Mobile, Resources, Stereotyping, Video Games

Outcome Chart - Newfoundland and Labrador - Health Education Grade 8

This outcome chart contains media-related learning outcomes from the Newfoundland and Labrador Grade 8 Health Education with links to supporting resources on the MediaSmarts site.

Outcome Chart - Ontario - English as a Second Language C

This outcome chart contains media education learning outcomes from the English as a Second Language C curriculum, with links to supporting resources on the MediaSmarts site.

Privacy Pirates

​When we think about the privacy risks that youth face online, we tend to think in terms of teens and tweens oversharing on cell phones and social networks. Increasingly, though, children are facing privacy issues younger and younger: according to a 2014 study from the UK, kids aged 13-14 said they were eight and a half years old when they first went online, kids aged 11-12 said they were eight and kids aged nine to ten said they had gone online when they were just six years old.[1] 

Parents, Privacy

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MediaSmarts is a non-partisan registered charity that receives funding from government and corporate partners to support the development of original research and educational content. Our funders and corporate partners do not influence our work, and any resources that offer guidance on specific digital tools and platforms do not constitute an endorsement.

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