Understanding Brands is the third in this series and is intended as a stepping stone to Lesson 4, Interpreting Media Messages. In this lesson, students learn about the importance of branding for developing customer loyalty and recognition of products.
In this lesson, students are introduced to the idea that their gaming experiences may compromise their personal information.
Lessons on Cyberbullying for Grades 5-12
The Internet has created a whole new world of social communications for young people who are using e-mail, social networking Web sites, instant messaging, chat rooms and text messaging to stay in touch with friends and make new ones.
In this lesson, students will produce a 20 minute news broadcast.
This activity helps teenagers develop an awareness of marketing tactics aimed at teens through the creation of their own mock advertising campaigns.
In this four-day unit, students will examine the role of popular culture celebrities in creating awareness of world issues.
In this lesson students discuss their online experiences and learn how to minimize the potential risks that may be associated with them.
In this lesson students explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite gender.
In this lesson, students learn about and discuss the legal aspects of cyberbullying.
In this lesson, students apply their searching and critical thinking skills to learn how to find legitimate online sources for downloading and streaming movies, music and videos.