The Super Bowl has long been seen as the “tent pole” of American consumer culture: an annual game that routinely pulls in viewers at a scale otherwise achieved only by one-off events like series finales and celebrity car chases. It actually drives sales of TVs: the Retail Advertising and Marketing Association reports that 2.5 million people plan to buy a new TV for the express purpose of watching the game, part of an overall $8.7 billion in Super Bowl-related consumer spending.
Parents could be forgiven for thinking that our children are born media literate. They are mediatized, certainly, even before they are born: it’s a rare baby shower that doesn’t feature Elsa or Elmo in one form or another. As for digital literacy, kids take to devices like the proverbial ducks to water, quickly becoming expert at finding the videos and games they want.
In January, American Vice-President Joe Biden met with video game industry representatives in the wake of the tragic events at Sandy Hook to discuss the possible relationship between video games and gun violence. Five days later, President Barack Obama asked the United States Congress to fund more research to study the potential link between violence and video games, noting that “We don’t benefit from ignorance”.
With the launch of the Xbox One in November, 2013 has finally finished giving birth to the newest generation of video game consoles. Wii U, PlayStation 4 (PS4) and Xbox One are sure to be on many children’s wish lists for the holidays this year, but these new consoles are anything but child’s play. Far from being simple machines for playing video games, these new consoles are more connected to the Internet than ever and have lots of new social features.
Have you ever wondered why Canadian private broadcasting networks such as CTV and CanWest air certain television programs over others? Why, for instance, does CanWest air House, or CTV air Grey’s Anatomy, over other television programs?
Summer is here again, and for older children and teens that often means more media use: more Web
It goes without saying that eight years is a long time on the Internet. Between 2005, when MediaSmarts published Phase II of our Young Canadians in a Wired World research, and 2013, when we conducted the national student survey for Phase III, the Internet changed almost beyond recognition: online video, once slow and buggy, became one of the most popular activities on the Web, while social networking became nearly universal among both youth and adults. Young people’s online experiences have changed as well, so we surveyed 5,436 Canadian students in grades 4 through 11, in classrooms in every province and territory, to find out how.
Is technology drawing us closer together, or pulling us apart? When it comes to TV and digital media, the answer may well be "yes" to both.
One of the most successful new shows of recent years is TLC's Jon & Kate Plus 8. How successful? It consistently wins its time slot against all other cable competitors, including high-profile shows such as The Closer, and among the very desirable demographic of women between eighteen and thirty-four it outdraws broadcast network offerings Two and a Half Men, Heroes and 24. TLC has had a number of different identities over the years, and has become very nimble in responding to unexpected successes. Starting out with science programming, back when it was called The Learning Channel, the programming moved first into real-estate and home remodelling shows and then to programs such as The 750 Pound Man and It's Not Easy Being a Wolf Boy. Among these was a pair of shows about unusual families, Little People, Big World and Jon & Kate Plus 8. When the latter became a runaway success the channel quickly capitalized on it, and now features several other shows about large families such as Table for 12 and 18 Kids and Counting.
Many families have media traditions around the holidays – whether that’s watching A Charlie Brown Christmas together or staging a Mario Kart tournament on New Year’s Day. It’s great to make media a family activity, and it’s also an opportunity to co-view with your kids. In fact, holiday movies practically demand co-viewing: whether your tastes run to It’s a Wonderful Life, Die Hard or Christmas Vacation, odds that that if you watch with your (appropriately-aged) kids you’ll see something that makes you uncomfortable. Maybe it’s a racist stereotype in a cartoon, or a scene that makes stalking and harassment look romantic, or yet another kids’ movie with just one female character. What do you say?