Sleeping with the elephant

Formerly a largely peaceful and orderly place, inhabited by craftspeople, entertainers and wise Jedi, the galaxy – that is to say, the world of Star Wars Galaxies, the massively multiplayer online game (MMO) based on the movie franchise – is now a world of ruthless bounty hunters and blaster-happy fighter pilots. Where success could once be achieved by a number of paths, it now consists of, in the words of the game's senior director Nancy MacIntye, “instant gratification: kill, get treasure, repeat.”

Everything is a house hippo

Remember the house hippo? The beloved mini creature who lived in Canadian homes? Or at least, that’s what we were told years ago as part of a Concerned Children's Advertisers campaign to help kids think critically about what they were seeing on TV.

Happy Holidays

Best wishes from the MediaSmarts team

As 2014 comes to an end, we reflect on the busy and exciting year that’s just passed.

Family films part two – Finding films and illegal downloads

Yesterday’s post was about our resolution to watch more films this year. This post is a bit about the sources of those films and the issue of illegal downloads.

The evolution of 2.0

The term “Web 2.0” was coined to describe (and, in part, predict) the rise in user-created content on the Net. Recently there have been two stories that show interesting developments in Web 2.0's evolution: bumps in the road to the anticipated convergence with television, and the rise of 2.0 as alternative journalism.

Teens Losing Sleep to Tech

As a kid, did you ever hide a flashlight under your pillow? Then pull it out after you were supposed to be asleep, so you could sneak in another half-hour of reading?

I did that. A lot.

Advertising is changing – how is it affecting us and our kids? 

Advertising has been constant for years even when it shows up in different media. But are people becoming more conscious of ads (especially with efforts to not target kids) or has the integration of ads into social media and influencer marketing made them harder to spot?

Book review: Packaging Girlhood

An alien anthropologist, studying North American culture, might wonder why it is that despite the increasing economic and political power of women over the last forty years, appearance and behaviour seem to be more gender-typed than ever. A walk through any department store would give this anthropologist a clear notion of gender roles in children and teens: boys are warriors and superheroes, clad in camouflage (the new blue); girls are princesses, dressed always in pink. Packaging Girlhood, by Sharon Lamb and Lyn Mikel Brown, acts as a guide to parents and teachers who – perhaps remembering a time of boys and girls in t-shirts, jeans or unisex overalls – may be as perplexed by all this as our alien would be.

From Ethics and Empathy to Making and Remixing: Extending Digital Literacy to the Secondary Grades

For more than a decade, MediaSmarts has been a leader in defining digital literacy in Canada. This is reflected in the elementary digital literacy framework we launched in 2015. The Use, Understand & Create framework is based on a holistic approach which recognizes that the different skills that make up digital literacy cannot be fully separated. 

My So-Called Life as Liz

If you are over twenty years old, you may not be aware of the show My Life as Liz, which is part of MTV's lineup that includes Jersey Shore and The Hills and recently began airing on MTV Canada. My Life as Liz stands out from those others shows for two reasons.