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Intellectual Property: Overview

What is intellectual property?: A novel? A film script? A joke? A cook book? A character in a TV show? A painting? The lyrics to a song? All of these are intellectual property.

Intellectual Property

Defining Digital Citizenship

If the key concepts are what students must understand, the core competencies are what they have to be able to do, and the framework topics  are what they need to know, then digital citizenship may be imagined as the ideal outcome of media education. Digital citizenship is, therefore, realized when people have developed the ability to access, use, understand and engage with media, including online communities; apply critical thinking to media and networked tools; and possess the content knowledge needed to do all these things ethically and effectively.

Companion reading

Once you’ve found information online – or someone has shared it with you – how do you know if it’s true, or at least credible? In other words, how do you verify the information? The internet is a unique medium in that it allows anyone – not just experts – to write on any topic and to broadcast it to a wide audience.

Authenticating Information

Become Aware of Your Own Biases

One of the hardest things about being a responsible sharer is to be aware of your own biases, the reasons why you might be more likely to believe something without evidence. These are aspects of the way we think that can lead us to accept false statements, reject true ones, or simply not ask enough questions.

Authenticating Information

Finding and Evaluating Science and Health Information - Introduction

Two of the most important kinds of information we look for online are about health and science: almost half of Americans, for example, report seeing science content in the previous few weeks, and a third follow a science-focused page or account online. However, nine in 10 Canadians, have seen misinformation on at least one of those topics.

Authenticating Information

Ethical Development

As we grow, we pass through distinct stages of moral development in which our ethical thinking is based on different principles: the desire to avoid punishment (Stage I) and the desire to obtain rewards (Stage II), which are then followed by a wish to fit in and conform in order please others (Stage III) and a duty to follow rules, laws and social codes (Stage IV). Last comes the sense of participating in a social contract (Stage V) and, finally, a morality that looks to universal ethical principles of justice and the equality and dignity of all people (Stage VI).

Online Ethics

Close Reading

If you’ve found that the source is reliable enough to be worth your attention, you can now read it more critically.

Authenticating Information

2SLGBTQ+ Representation in Advertising

As in other media, 2SLGBTQ+ people have gained a greater and more widely visible presence within the advertising world, with ad agencies courting the “Pink Dollar.” This is not surprising, considering that the 2SLGBTQ+ audience is estimated to be worth around $917 million in buying power.[1]

Diversity in Media, Marketing & Consumerism, 2SLGBTQ+ Representation, Stereotyping

Legislation

Internationally, a wide range of legislation has been developed in order to manage and protect individual’s personal information. Canada’s public and private sector are governed separately in terms of privacy protection.

Privacy

Teaching Privacy Ethics

With younger children, the best approach is to have a clear and consistent set of rules, both at home and at school, about sharing other people’s content.

Online Ethics

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MediaSmarts is a non-partisan registered charity that receives funding from government and corporate partners to support the development of original research and educational content. Our funders and corporate partners do not influence our work, and any resources that offer guidance on specific digital tools and platforms do not constitute an endorsement.

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