Advertising techniques
How advertising works… even when you don’t realize it. Just letting kids know they’re being advertised to is not enough to make them engage critically with an ad. Helping kids recognize how advertising works is essential, too. Even young kids can become more skeptical about marketing when they’re told why and how ads try to persuade them.
Online Commerce
Kids don’t just see ads in media: more and more, they buy things right on their screens. This section looks at the ways that young people shop online and how they can be manipulated into spending.
Tobacco, alcohol and cannabis
“Advertising has always sold anxiety, and it certainly sells anxiety to the young. It’s always telling them they’re losers unless they’re cool.” (Mark Crispin Miller, The Merchants of Cool, 2000)
Children and advertising
Kids are a highly desirable market for advertising: they control almost 150 billion dollars of spending in the U.S. alone and have a lifetime of spending ahead of them.
Fact Checker
To find out if a story has already been fact-checked, use the search bar below. It’s a custom search engine that lets you search several fact-checkers at once, including: Snopes.com, Agence France Presse Canada, FactCheck.org, Politifact, Washington Post Fact Checker, Associated Press Fact Check, HoaxEye and Les Decrypteurs.
Research Reports
Find our latest research reports on topics ranging from online harm to digital well-being and online resilience here.